SK ZIC Revamps Brand Site "Find the Right Lubricant for Your Car"

[Asia Economy Reporter Park So-yeon] SK Lubricants revamped its lubricant brand 'SK ZIC' brand site on the 20th.

The renewed SK ZIC homepage is composed of five categories?▲About Us, ▲ZIC Products, ▲IM ZIC, ▲Lubricant Knowledge, and ▲ZIC TALK?and 16 detailed sections.

A Q&A board was added to directly listen to consumers' inquiries and requests, and a new consumer-friendly feature was introduced to help consumers easily find the lubricant products they want.

Consumers can enter information such as car manufacturer, model name, and year in the main screen top or the 'ZIC Products - Find the right product for my car' menu on the SK ZIC homepage, and by using the 'Compare Products' function, they can identify the most suitable product for their car among over 70 SK ZIC lubricant products.

Park Ji-won, head of the Lubricant Business Division at SK Lubricants, said, "We revamped the brand site to provide consumers with diverse information about SK ZIC and to create a space for smoother communication with consumers," adding, "We hope this renewal will be an opportunity to better promote SK ZIC's high-quality product information."

This content was produced with the assistance of AI translation services.