LG OLED 8K TV Wins Gold Award at Japan Media-Hosted Grand Prix

Grand Prix Award Hosted by Japanese Video and Audio Media HiVi
Growing Green Light for Targeting Japan's 8K TV Market

[Asia Economy Reporter Ki-min Lee] LG Electronics' OLED 8K TV has won the top prize, the Gold Award, at the Grand Prix Awards hosted by a Japanese video and audio (AV) specialized media outlet.

‘LG Electronics' Signature OLED 8K’ recently won the Gold Award at the ‘HiVi Grand Prix’ hosted by the Japanese audio and video (AV) specialized media ‘HiVi,’ marking the first time a Korean TV has received this honor.

Founded in 1983, HiVi is a prestigious AV magazine in Japan. It is also well recognized among domestic AV enthusiasts, and a Korean translation has been available since 2016. HiVi annually selects the best products through expert evaluations of video and audio devices sold on the market. This is the first time a Korean TV has won the Gold Award, surpassing Japanese brand products.

The 'LG SIGNATURE OLED 8K' received the Gold Award at Japan's most prestigious AV specialized media, HiVi's Grand Prix Awards. This product featured as the cover photo and the main image on the award page in the February issue of HiVi, published on the 17th.

[Photo by HiVi February issue (provided by LG Electronics)]

LG SIGNATURE OLED 8K Product Image

[Photo by LG Electronics]

LG Electronics evaluated this award as recognition of the excellence of LG OLED TVs in Japan, where interest in high-resolution TVs is particularly high. Japan has been rapidly building 8K-related infrastructure, including being the first in the world to broadcast 8K at the end of 2018. Prior to this, the Japanese company Sharp launched the world’s first 8K LCD TV in 2017, and Sony also introduced an 8K LCD TV last year.

Japan is regarded as the most quality-sensitive market in the world. It is also the country with the highest proportion of OLED TVs globally. As of the cumulative third quarter of last year, the OLED TV sales share in the Japanese TV market reached a record high of 20%. Sales volume grew about twice compared to the same period the previous year, showing a strong growth trend. Since LG Electronics began full-scale sales of OLED TVs in Japan in 2016, LG OLED TVs have been consistently selected as ‘Best Buy’ products recommended by HiVi for four consecutive years. The ‘LG Signature OLED 8K’ expresses more delicate picture quality by freely controlling each of the more than 33 million pixels without the need for a backlight.

Lee Young-chae, Managing Director of LG Electronics Japan, emphasized, “This award is the result of recognizing LG’s unique OLED technology leadership,” adding, “We will captivate Japanese consumers with OLED’s overwhelming picture quality and the world’s best 8K resolution.”

This content was produced with the assistance of AI translation services.