Kumho Tire Sponsors 'Nara La Shootdori - New Beginning'
[Asia Economy Honam Reporting Headquarters Reporter Park Seon-gang] Kumho Tire (CEO Jeon Dae-jin) announced on the 16th that it is sponsoring KBS2's "Fly Shootdori - New Beginning."
"Fly Shootdori - New Beginning" is the 2020 version of "Fly Shootdori," which aired amid much attention in 2005. Seven children gathered from Taebaek, Samcheok, and Donghae in Gangwon Province will appear, depicting a growth story where children who need friends meet for the first time through soccer and fill each other's shortcomings.
Through this sponsorship, Kumho Tire's brand will be exposed on the Shootdori players' uniform sleeves, A-board advertisements, and more.
Through this, the Shootdori players will wear uniforms bearing the Kumho Tire logo and convey to viewers their growth as they learn to "enjoy soccer."
Kumho Tire's exceptional love for soccer began with sponsoring Manchester United, where player Park Ji-sung played from 2007 to 2011.
Currently, it is an official global partner of the prestigious English Premier League club Tottenham and has also signed global official tire partnership contracts with Bayer 04 Leverkusen of the German Bundesliga and FK Mlada Boleslav (Mlad? Boleslav) of the Czech Republic.
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Nam-hwa Jo, Executive Director of G. Marketing at Kumho Tire, said, "Kumho Tire has strengthened communication with customers and the public through marketing activities linked to sports, such as partnerships with prestigious soccer clubs like Tottenham," adding, "We will cheer together with fans for the Shootdori players to achieve their dreams one by one through soccer."
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