Gwangyang City Completes Gwangyang Tourism Puzzle with Gourmet Tourism

Development and Operation of Unique Culinary Tourism Content Along the Namdo Coastal Road

Expecting Tourism Revitalization Through E-tertainment (Eat+Entertainment)

[Asia Economy Honam Reporting Headquarters Reporter Kim Chunsu] Gwangyang City in Jeonnam is promoting projects such as the maintenance of Namdo Living Experience Village, the creation of a four-season plum blossom road, the establishment of rest areas along the Seomjingang Bicycle Path, and the creation and content enhancement of the Yun Dong-ju Poetry Garden as part of the 'Korea Theme Travel Top 10 Project.' Meanwhile, the city is venturing into developing and operating unique gourmet tourism content exclusive to the Namdo coastal road.

According to Gwangyang City on the 15th, the city’s strategy is to complete the puzzle of Gwangyang tourism by focusing on gourmet tourism, which is emerging as a key motivator for travel and experiential activities and is leading tourism trends.

They aim to develop tourism products that combine the concept of gourmet (美食) with the healthy and distinctive flavors of Namdo to increase travel satisfaction and position the area as a destination for extended stays.

This project, part of the Korea Theme Travel Top 10 initiative, is a collaborative effort among four local governments in the 6th region, Namdo Coastal Road, excluding Yeosu, involving Gwangyang, Suncheon, and Boseong. The project started last December with Kyung Hee University Industry Cooperation Foundation (CEO Lee Jaeyeol) and is scheduled for completion in June.

Before product development, big data and trends are analyzed, and based on an inventory of related resources and various stories, products are developed targeting different themes, seasons, and other criteria by region.

Next, gourmet tourism resources are digitized into content to build an archive, and for efficient operation, a guidebook containing travel courses, related stories, and activity missions will also be published.

Jung Youngmi, head of the Tourism Marketing Team, said, “Food is not only an essential element for human survival but also an attractive factor that brings joy. Recently, a new term, ‘Eattertainment,’ has emerged to describe the culture of seeking and enjoying delicious food.”

She added, “Food is the content that best fits festivals and is an important factor in increasing tourist satisfaction. We will lead tourism revitalization by completing the final puzzle piece of tourism through gourmet tourism.”

The Korea Theme Travel Top 10 is a five-year project promoted by the Ministry of Culture, Sports and Tourism and the Korea Tourism Organization to revitalize domestic tourism by grouping 3 to 4 local governments into one region.

This content was produced with the assistance of AI translation services.