Asiana Airlines Increasing AI Adoption, Chatbot 'Aron' Users Surge 300%

[Asia Economy Reporter Suyeon Woo] Asiana Airlines is introducing artificial intelligence (AI) in various fields such as flight ticket reservations and aircraft operation environment analysis to enhance customer convenience and simultaneously strengthen safe flight operations.

Asiana Airlines announced on the 15th that the AI chatbot 'Aaron' had 492,461 users last year (an average of 41,038 users per month), a 300% increase compared to the previous year.

'Aaron' is an AI chatbot first introduced by Asiana Airlines, the first domestic airline to do so, in November 2017. The name 'Aaron' was created by combining Asiana Airlines' ICAO code 'AAR' and the meaning of 'ON,' indicating that it is always available 24 hours a day for customer service.

Users of Aaron can inquire about reservations, ticketing, and other information in real time through various platforms in Korean, English, and Chinese. From the 23rd to the 28th of this month, temporary domestic flights during the Lunar New Year holiday (8 flights from Gimpo to Jeju, 4 flights from Gimpo to Gwangju, totaling 12 one-way flights on 2 routes) can also be reserved and ticketed through Aaron. An Asiana Airlines official said, "Users are very satisfied because they can purchase tickets in real time regardless of time and place and inquire about any questions."

Asiana Airlines AI Chatbot Aron

Furthermore, Asiana Airlines has been expanding the application of AI technology in various fields, including the introduction of the 'Wind ? AI' system in July last year, which analyzes aviation information using AI.

This system was developed in collaboration with Asiana IDT and has introduced AI to the 'Comprehensive Control Division,' which is responsible for the overall safe operation of aircraft. It classifies and analyzes more than 10,000 daily NOTAM (Notice to Airman) information and weather data from aviation facilities, operational and procedural changes worldwide more quickly and efficiently, providing this information to aircraft in operation.

In particular, as 'Wind ? AI' accurately analyzes rapidly changing real-time weather information, weather-related diversions have decreased by 10%. It also transmits unexpected destination weather changes and various restrictions more quickly, significantly reducing the possibility of flight regulation violations. Additionally, Asiana explained that by replacing the previous individual analysis of vast amounts of information with AI, the efficiency of information analysis has improved by about 70 to 80%.

An Asiana Airlines official said, "As we increase AI adoption, the speed of simple task processing has accelerated, improving employee work efficiency," adding, "We will continue to introduce AI systems in various fields to strengthen our position as an advanced airline."

This content was produced with the assistance of AI translation services.