US Democratic Super PAC to Spend $150 Million on Anti-Trump Ads

[Image source=Reuters Yonhap News]

[Asia Economy Reporter Kwon Jae-hee] One of the leading Democratic super PACs (political action committees) in the United States, "Priorities USA," announced that it will spend an additional $50 million (approximately 57.7 billion KRW) on anti-Trump advertisements. Initially, the organization had announced plans to spend a total of $100 million.

On the 14th (local time), The New York Times (NYT) reported that Priorities USA will spend a total of $150 million on its campaign against President Trump before the Democratic National Convention. Guy Cecil, chairman of Priorities USA, explained, "This is because donors are moving faster than before."

Priorities USA plans to spend $30 million solely on TV ads and $40 million on digital ads across platforms such as YouTube, Hulu, and Pandora in four battleground states. The four battleground states refer to Florida, Michigan, Pennsylvania, and Wisconsin.

The first TV ad will begin airing in Wisconsin at the end of February. Ads in the other three states are scheduled for mid to late March. The Democratic National Convention will be held in Milwaukee from July 13 to 16.

This is several months earlier than the anti-Trump TV ads aired in May during the 2016 presidential election. Guy Cecil stated, "We believe the entire period before the convention is especially important as the primary season moves into late spring or early summer. Whether online or on television, we cannot allow Trump to define the election."

Earlier, Priorities USA spent $1.4 million on Facebook ads in Pennsylvania over three months starting last summer.

Meanwhile, the Trump campaign ended 2019 with $112.7 million in hand, and President Trump has already contributed to shaping the image of Democratic candidates by posting continuously on Twitter.

This content was produced with the assistance of AI translation services.