The Online Service Most Paid for by Koreans is 'Naver'

Last Year Naver Payment Amount Estimated at 20.9249 Trillion Won

[Asia Economy Reporter Jin-gyu Lee] Last year, the online service that Koreans paid for the most was found to be 'Naver.'

App and retail analysis services WiseApp and WiseRetail announced on the 14th the estimated payment amounts for online services most paid for by Koreans in 2019.

As a result of sampling the amounts paid by credit cards, debit cards, account transfers, and mobile micropayments on major internet services over the past year, combining all generations, the online service Koreans paid for the most was Naver, with an estimated payment amount of 20.9249 trillion KRW. This is a 27% increase compared to the previous year's payment amount (16.4569 trillion KRW).

Next, the payment amount for 'Coupang' was estimated at 17.0771 trillion KRW, a 57% increase compared to the previous year (10.8494 trillion KRW). 'Auction·Gmarket' was estimated at 16.9772 trillion KRW, similar to the previous year. Additionally, '11st' followed with 9.8356 trillion KRW, and 'Wemakeprice' with 6.2028 trillion KRW.

Meanwhile, WiseApp and WiseRetail estimated the amounts paid by Koreans aged 20 and over on online and mobile services in this survey, excluding amounts paid by corporate cards, corporate account transfers, business-to-business transactions, cash transactions, and payments made with gift certificates.

This content was produced with the assistance of AI translation services.