YG PLUS Signs License Agreement with Bravado for BLACKPINK Merchandise

[Asia Economy Reporter Hyunseok Yoo] YG PLUS announced on the 13th that it has signed a licensing agreement with the global merchandise specialist company Bravado for BLACKPINK goods.

Bravado is a merchandise company under Universal Music, the world's largest music company, and operates various businesses that can be combined with music. It holds merchandise licenses for over 250 global artists including The Rolling Stones, Kanye West, Ariana Grande, Billie Eilish, Travis Scott, and Justin Bieber, securing a unique position as a global merchandise company.

The two companies plan to produce various fashion items such as T-shirts, hoodies, sweatshirts, and ball caps with high collectible value that capture BLACKPINK's energy and charm, as well as toys including dolls, figures, and VIP packages. In particular, the global toy company Jazwares, well known for Fortnite game toys, will participate. BLACKPINK goods are scheduled to launch in the first half of this year in the US, Europe, South America, and Australia.

Matt Blasik, CEO of Bravado, emphasized, "BLACKPINK is the top K-Pop girl group and an artist exerting influence worldwide," adding, "Through this collection, we will show K-Pop fans around the world that artists and brands can create infinite synergy."

This content was produced with the assistance of AI translation services.