Busan City Holds Public Transportation Tap-Off Event

Receive Gifts Through a Lottery When You Tap Your Transportation Card and Get Off

[Asia Economy Yeongnam Reporting Headquarters Reporter Yoon Yoseop] Busan City announced on the 13th that it will conduct a public transportation alighting tag event from this month until June to establish effective public transportation policies.

During the event period, citizens who tap their transportation cards on the bus terminal when alighting from city or village buses and participate in the event will be entered into a draw to receive transportation card passes.

Ten first-place winners will receive transportation cards worth 100,000 KRW, 40 second-place winners will receive transportation cards worth 50,000 KRW, and 450 third-place winners will receive transportation cards worth 20,000 KRW.

Currently, the alighting tag rate in Busan is about 30%, which is significantly lower compared to other cities such as Seoul and Daejeon. Due to the lack of collected transportation card tag information, it has been difficult to establish policies or discover new additional services.

Busan City plans to analyze the collected alighting tag data as big data and utilize it to establish public transportation policies such as demand-tailored route reorganizations.

Busan City 'Public Transportation Alighting Tag Event' Information Screen. (Photo by Busan City)

Busan City also plans to continuously implement the ‘Busan City Public Transportation BIG BACK’ event this year. Passengers who have used Busan’s public transportation even once and register their transportation card number on the event homepage will be entered into a draw to receive transportation cards worth 50,000 KRW each month for 500 winners.

A Busan City official said, “Along with the BIG BACK event, which is held annually to promote public transportation use, we are newly conducting the alighting tag event. We hope for active participation from citizens.”

Event applications can be made on the Busan City Public Transportation Citizen Fund or Cashbee·Mybi websites.

This content was produced with the assistance of AI translation services.