SPC Group Paris Baguette Surpasses 3 Million Sales of 'Authentic Italian Focaccia'
[Asia Economy Reporter Lee Seon-ae] SPC Group's Paris Croissant-operated flagship brand Paris Baguette announced on the 10th that its ‘Authentic Italian Focaccia’ series, which faithfully replicates the taste of Italy, has surpassed 3 million units sold.
If all the ‘Authentic Italian Focaccia’ sold so far were stacked vertically, it would be about 1,800 times the height of the Eiffel Tower (300m) and about 970 times the height of Lotte World Tower (555m).
The secret to the popularity of the ‘Authentic Italian Focaccia’ lies in using carefully selected premium ingredients such as Italian premium flour, sun-dried salt with high mineral content, and extra virgin grade olive oil to preserve the original taste, combined with Paris Baguette’s unique technology accumulated over many years to faithfully reproduce the authentic Italian flavor.
Paris Baguette continues to release various types of focaccia. These include the ‘Salsiccia Focaccia,’ filled with traditional Italian sausage ‘salsiccia’ and topped with four kinds of cheese?cheddar, mozzarella, gouda, and Swiss?offering a deep and rich flavor; the ‘Mozzarella Focaccia,’ topped with natural mozzarella cheese, oven-roasted dry tomatoes, and fresh basil to enhance the aroma; the ‘Crispy Bulgogi Focaccia,’ which reinterprets Korean ingredients by placing thin, tender, and juicy bulgogi on focaccia; and the ‘Shrimp Tomato Focaccia,’ topped with plump shrimp meat, four kinds of cheese, and dry tomatoes to enjoy the unique flavor and texture of shrimp.
Meanwhile, the authentic Italian focaccia products are gaining popularity as snacks favored by discerning wine lovers, boasting a great marriage of crispy and savory bread with salty toppings that pair well with wine.
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A Paris Baguette official said, “The ‘Authentic Italian Focaccia,’ made with carefully selected premium ingredients and Paris Baguette’s concentrated technology, is receiving positive responses not only as a meal but also as a good accompaniment to wine,” adding, “We will continue to introduce the Authentic Italian Focaccia series using various ingredients.”
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