Shinsegae Simon Supports 'Pink Box' for Youth and Multicultural Families

On the 9th, Jung Won-cheol, head of the CSR team at Shinsegae Simon (right in the photo), handed over Pink Boxes worth 40 million won to Lee Hyung-jin, head of the Seoul Northern Regional Headquarters of the Green Umbrella Children's Foundation (left in the photo). Photo by Shinsegae Simon

[Asia Economy Reporter Cha Min-young] Shinsegae Simon announced on the 10th that it will implement the ‘Pink Box’ support project to provide practical assistance to adolescents and multicultural families.

On the 9th, Shinsegae Simon held a Pink Box delivery ceremony and donated Pink Boxes worth 40 million KRW to the Seoul Northern Regional Headquarters of the Green Umbrella Children’s Foundation.

The Pink Box support project is planned by Shinsegae Simon with the purpose of providing practical help to female adolescents and multicultural families. The Pink Boxes being delivered this time consist of various types of sanitary pads, hand cream, and pouches.

The Pink Boxes supported by Shinsegae Simon will be delivered to welfare organizations in Yeoju, Paju, Siheung, and Busan areas connected to the Green Umbrella Children’s Foundation, starting with Siwha Middle School in Siheung, contributing to the healthy growth of adolescents and the welfare enhancement of multicultural families within the local community.

Cho Chang-hyun, CEO of Shinsegae Simon, said, “This Pink Box support is especially meaningful as it is a project promoted with donations regularly collected by our employees every month,” and added, “We will continue to unite the will of our employees to provide practical help to the local community.”

This content was produced with the assistance of AI translation services.