All the Best Cosmetics of Busan That Suit Me in One Place!

Busan City Hosts the '2020 B-Beauty Day'

Busan City Hall exterior view. (Photo by Busan City)

[Asia Economy Yeongnam Reporting Headquarters Reporter Yoon Yoseop] You can find excellent cosmetics from Busan that suit you all in one place.

Busan City announced on the 8th that it will hold the '2020 B-beauty Day,' an exhibition and promotion event for local cosmetics companies' products, in the lobby on the first floor of City Hall starting at 10:30 a.m. on the 9th.

This event is hosted by Busan City and co-organized by Busan Technopark and the Busan Cosmetics Companies Association to increase brand awareness of local cosmetics companies' products and expand their sales channels.

The cosmetics and beauty industry is attracting attention as a high-potential growth industry due to increased demand for youthfulness and beauty driven by rising income levels and aging population. In the first half of this year, Busan's cosmetics exports increased by 46% compared to the previous year, showing the highest growth ever.

In line with this trend, Busan City publicly recruited 27 local companies for this event. Participating companies will showcase high-quality products at affordable prices. There will also be a free aroma color mist experience event where visitors can choose colors and scents that suit them and create their own products on-site.

The first '2019 B-beauty Day,' held last August, saw participation from 22 local Busan companies, receiving great public response through exhibitions and promotions of excellent company products, scalp experiences, and skin diagnosis events. It was also found to have significantly contributed to increasing company sales.

Kim Donam, Director of the Advanced Medical Industry Division of Busan City, said, "Last year's event was very effective in promoting Busan cosmetics brands to citizens," adding, "We will hold regular events to promote the excellence of Busan cosmetics and support companies in expanding their sales channels through various methods."

This content was produced with the assistance of AI translation services.