GS25 Opens 'Fitness-Type Convenience Store' in Partnership with Fitness Center

[Asia Economy Reporter Seungjin Lee] GS25 announced on the 8th that it has opened a 'Fitness-type GS25' in partnership with NN Company Inc., a corporation operating 46 fitness centers nationwide.

The fitness-type GS25 differs from regular convenience stores in terms of store location, product assortment, and operation method. Unlike typical convenience stores that are mainly located on the first floor, this fitness-type GS25 is situated on the third floor of the building inside the fitness center (GOTO Juyeop branch). The store is a small-sized space of about 33㎡ and is accessible only to approximately 4,000 fitness members. The store operates with an autonomous payment system, allowing for unmanned operation.

The product assortment also differs from regular convenience stores. While a typical GS25 operates around 2,000 products per store, this fitness-type GS25 handles about 300 products. Among the approximately 300 products, around 100 are low-calorie items. Additionally, about 20 new products such as I'm Dak chicken breast, which are not sold in regular GS25 stores, have been introduced.

The fitness-type GS25 allows fitness center users to purchase products through self-checkout, and its operating hours are from 9 a.m. to midnight.

The best-selling products also differed from those in regular GS25 stores. According to sales analysis data from the store's opening in November last year until the end of last month, the top 5 product categories in sales were ▲other processed meat products (such as chicken breast) ▲fresh salads ▲large-sized white milk ▲energy drinks ▲processed eggs. Except for white milk and energy drinks, all these product categories ranked outside the top 50 in regular GS25 stores.

Following the convenience store at the shade house inside New Seoul CC golf course opened in October last year, GS25 plans to gradually expand customized specialty stores with optimized store staff operations by introducing the fitness-type GS25.

Seungjun Lee, Deputy Manager of GS25 Development Planning Team, said, “In the past, candidate locations for new stores had many limitations such as a certain area, the scale of surrounding users, and the number of products that could be handled. Going forward, we plan to overcome some of the limitations related to store location through GS25’s optimized operational efficiency system and special product assortment, responding in a form optimized for diverse customer demands.”

This content was produced with the assistance of AI translation services.