Jeonggwanjang Seol Advertisement 'Return of Pengsoo'... 5 Days, 5 Million Views

‘Pengsoo’ Advertising Video Utilization ‘Pengsoo Ticon’ Production Event 진행

[Asia Economy Reporter Lee Seon-ae] KGC Ginseng Corporation's "Return of Pengsoo" Jeonggwanjang advertisement, produced with "Pengsoo" for the Lunar New Year, has gained great popularity by surpassing 5 million views on YouTube within 5 days.

According to KGC Ginseng Corporation on the 8th, the "Return of Pengsoo" Jeonggwanjang advertisement depicts Pengsoo, whose hometown is Antarctica, struggling to visit his parents ahead of the Lunar New Year.

By participating in traditional Lunar New Year competitions such as Ssireum and Jegichagi and winning first place, Pengsoo obtains an airline ticket and Jeonggwanjang products to return triumphantly to Antarctica, with a twist at the end adding more fun.

Min Kyung-sung, Marketing Director at KGC Ginseng Corporation, said, "The response to the Jeonggwanjang advertisement featuring Pengsoo has been explosive, which is very surprising," and added, "Ahead of the Lunar New Year, we are also conducting a Pengsoo-ticon event for consumers who communicate using emoticons through social networking services (SNS) and messengers."

To commemorate the airing of the "Pengsoo" Jeonggwanjang advertisement, KGC Ginseng Corporation is holding a "Pengsoo-ticon (Pengsoo + emoticon)" creation event on the Jeonggwanjang event site until the 29th. Thanks to the advertisement video, about 400,000 Pengsoo-ticons have been created within 5 days of the event opening, gaining great popularity.

This content was produced with the assistance of AI translation services.