"Targeting Petfam: Innisfree Launches Plant-Based 'Pet Shampoo'"

[Asia Economy Reporter Yujin Cho] Natural cosmetics brand Innisfree has introduced two types of 'Dear Pet Shampoo' exclusively for pets, made with plant-based natural ingredients that are gentle and healthy.

Dear Pet Shampoo is Innisfree's first product line dedicated to pets, consisting of Dear Pet Deep Cleansing Shampoo and Dear Pet Nourishing Shampoo, designed to address the coat concerns of all breeds of dogs and cats.

Dear Pet Deep Cleansing Shampoo contains baking powder and extracts from bamboo, paper mulberry, and cypress trees, helping to provide gentle and refreshing cleansing. It is recommended for pets with oily coats and quick odor buildup, as well as short-haired dogs. It also offers a squeaky clean feeling, allowing use tailored to coat concerns.

Dear Pet Nourishing Shampoo contains vitamin B5 (panthenol) and plant extracts such as rosemary, iris, and houttuynia cordata, which help make the fur smooth and shiny. It is suitable for pets with dry and brittle coats or long-haired dogs.

Meanwhile, the shampoo uses plant-derived surfactants from sugarcane and coconut, and features a clean formula free from 5 additives (silicone oil, animal-derived ingredients, mineral oil, synthetic colorants, sulfate-based surfactants), making it safe for use on puppies, senior pets, and those with sensitive coats.

With a lavender-based botanical scent, it does not cause stress to pets with sensitive noses.

The two types of Dear Pet Shampoo are available at Innisfree stores nationwide and on the official website.

This content was produced with the assistance of AI translation services.