BBQ Unveils Upgraded 'Chizzling' with Enhanced Taste and Value

[Asia Economy Reporter Choi Saeng-hye] Genesis BBQ has launched an upgraded version of 'Chizzling' with enhanced taste and cost-effectiveness to captivate consumers' palates.

On the 7th, BBQ announced the release of Chizzling, which improves taste, color, and flavor. Chizzling is a compound word combining 'cheese,' 'seasoning,' and 'tumbling,' referring to a chicken product designed to enjoy the flavors of cheddar cheese and mascarpone cheese while considering trends and texture.

The new product uses a special cheese powder developed over the past year by BBQ's World Food Culture Science and Technology Institute. The chicken, fried in BBQ Olive Oil made from 100% extra virgin olive oil, is evenly coated to deliver a sweet and rich cheese flavor.

Unlike the previously released Chizzling, this version uses orange seasoning to further upgrade taste, color, and flavor, expected to appeal especially to children and women.

In particular, BBQ lowered the price of the newly released Chizzling from 19,000 won to 16,500 won, making it more affordable for a wider range of customers to enjoy chicken without burden.

When purchasing the new Chizzling, customers receive both the sweet 'BB Sauce' and the spicy-sweet 'Secret Seasoning Sauce,' allowing them to enjoy a variety of flavors. Starting from the 9th, it will be available for purchase through online gift services such as Baedal Minjok, Kakao Order, Naver, and Yogiyo.

This content was produced with the assistance of AI translation services.