Jiyu Launches Spring New Arrivals Including 'Butter Color Cardigan'

[Asia Economy Reporter Yujin Cho] Global fashion brand Jiyu announced on the 7th that it will launch the spring new products 'Spring Knit Setup Collection' and 'Jiyu Jean Collection'.

The women's Spring Knit Setup Collection, which embodies spring with soft colors and silhouettes, consists of various items such as sweaters, cardigans, pants, and skirts.

The rib 2-way long cardigan, released in three colors including a soft butter color, can be styled alone like a dress or paired with pants or skirts in the same color for a reasonable price of 70,000 KRW for a setup styling.

The rib knit mermaid skirt can create a natural mood when matched with a creamy white sweat mock neck shirt.

The Jiyu Jean Collection, nicknamed 'God Denim' for its comfort and excellent cost-effectiveness, introduces a new cocoon silhouette. The women's cocoon silhouette jeans feature a soft curved cocoon silhouette from the waist to the knees and a tapered silhouette at the hem, allowing easy enjoyment of the newtro trend. Prices range from 19,900 KRW to 29,900 KRW.

In addition, various silhouettes of women's pants such as straight, slim, and skinny are available, and for male consumers who prioritize activity, super stretch skinny jeans that stretch 360 degrees are offered.

Starting this year, Jiyu has introduced an eco-friendly process that reduces water usage by up to 96% through laser processing and nano bubble cleaning in the production of some jean products, including men's regular jeans, and plans to expand this to all jean products within the year.

Jiyu's spring new products can be purchased at three offline stores: Lotte World Mall, Lotte Mall Suji, and Yeongdeungpo Times Square, as well as at Jiyu's official online store.

This content was produced with the assistance of AI translation services.