Beanpole Sports Launches 'B Series' Backpacks for New Semester

[Asia Economy Reporter Yujin Cho] Beenz Sports, the fashion division of Samsung C&T, announced on the 7th that it has launched the new semester backpack 'B Series' in line with the new trend of 'convenience as premium.'

The B Series is designed for middle and high school students and consists of two styles: Assemble and Simple. The Assemble product features a detachable crossbody bag on the front of the backpack, with one side made of mesh and the other side made of polyester with the brand logo, allowing for a change in style.

Additionally, the mini crossbody bag on the front can be detached during movement to conveniently carry books and items.

Beenz Sports considered the tendency of middle and high school students to seek enjoyment along with friendship with their peers, allowing the modular crossbody bags to be exchanged and attached to the backpack.

The B Series Simple product features a mesh pocket on the front of the bag, allowing a mini pouch to be separately inserted and used.

The pouch visible through the mesh pocket serves as a design point, and for small accessories, carrying them inside the pouch is not only convenient but also stylish.

Available in colors such as black, ivory, purple, blue, gray, and brown, the price ranges from 129,000 KRW to 149,000 KRW.

Kim Sunmi, team leader of Beenz Sports, said, “We launched the B Series products, which are convenient items based on enjoyment, according to consumer behavior patterns that pursue convenience. It will be a favorite item for middle and high school students who value differentiated designs while adding fun to their bags and building friendships with friends.”

Meanwhile, Beenz Sports is holding an event offering a necklace-type mini wallet and a hologram keyring on a first-come, first-served basis to customers who purchase B Series products.

This content was produced with the assistance of AI translation services.