[CES2020] Nevada Desert Now... The Arena of Cutting-Edge Future Technologies

[Image source=Yonhap News]

Visiting Las Vegas, USA Ahead of the Opening

4,500 Global Companies Including Samsung and LG

Competition in Mobility AI Future Technologies

160 Automotive Companies Fully Participating

A Future Car Festival Beyond a Motor Show

SKT, Doosan, and Other Key Industries on Display

[Las Vegas, USA = Asia Economy Reporters So-yeon Park, Ji-hee Kim] "Please pay attention to the active participation of Korean companies at this CES. If the past CES was an era dominated only by Sony, in 2020 you will be newly amazed by the technological capabilities of our companies."

Kim Hyun-seok, head of Samsung Electronics’ Consumer Electronics (CE) division, expressed special expectations ahead of the opening of the world’s largest home appliance and IT exhibition, 'CES 2020.' Kim, who is delivering the keynote speech at this year’s CES, arrived four days before the opening and was meticulously inspecting the Samsung Electronics exhibition hall filled with cutting-edge new products, showing thorough preparation for the event.

On the 5th (local time), two days before the official opening of CES 2020, the Las Vegas Convention Center in the United States was packed with corporate officials and journalists busily making final preparations. As this event is the first place where global companies unveil new products and future technologies at the beginning of the year, the competition was intense.

This year’s CES is expected to showcase a feast of technologies that delight the eyes and ears, including mobility equipped with various advanced technologies, AI robots closely connected to daily life, and new concept electronic products. More than 4,500 global companies, including Samsung Electronics and LG Electronics, will display new technologies over four days at the 269,000㎡ exhibition hall set up in the middle of the Nevada desert in Las Vegas.

Samsung Electronics is drawing great industry attention by announcing the unveiling of a robot equipped with AI optimized for individual lifestyles through Kim Hyun-seok’s keynote speech at this year’s CES. This robot expands on the 'Samsung Bot' platform first introduced at last year’s CES and is presented with a new concept. In terms of scale, Samsung has prepared the largest exhibition hall among participants, covering 3,368㎡ (approximately 1,021 pyeong).

LG Electronics counters with the slogan 'Innovation for a Better Life,' showcasing various robot services such as AI home appliances based on LG ThinQ and the LG CLOi Dining Solution.

Major conglomerates such as Hyundai Motor Company, SK, and Doosan have also joined the competition, bringing future core industry technologies beyond home appliances. This is the first time Doosan is participating in CES at the group level. SK Telecom, the only Korean telecommunications company participating in CES, will showcase 5G-based mobility and media services. Major automakers will also present a future car festival through CES, which has grown into an automotive event with more significance than a motor show. A total of about 160 automotive-related companies, including 10 major automakers such as Hyundai and Kia Motors, Mercedes-Benz, BMW, Toyota, and Ford, as well as automotive parts suppliers, will participate.

Hyundai Motor Group’s regular CES attendee, Vice Chairman Chung Eui-sun, will attend to present the group’s future mobility vision. The core is the connectivity among three elements: Urban Air Mobility (UAM), Purpose Built Mobility (PBV), and Mobility Transfer Hub. The goal is to showcase a 'future city' with a single mobility ecosystem.

Foreign companies such as China’s TCL, Hisense, Changhong, and Japan’s Sony and Sharp will also participate, competing with technologies like Micro LED, OLED, 8K, and rollable displays. TCL recently released a mini-LED quantum dot light-emitting diode (QLED) TV to compete with Samsung, and Japan’s Sharp has unveiled a rollable TV to rival LG Electronics.

Attention is also focused on Apple, participating in CES for the first time in 28 years since 1992. Although not in booth form, Jane Horvath, Apple’s Chief Privacy Officer, will chair a roundtable on personal data protection alongside executives from major companies such as Facebook. At Eureka Park, the startup exhibition hall, Samsung Electronics’ venture incubation program C-Lab and others will participate, showcasing a technology festival of venture companies.

This content was produced with the assistance of AI translation services.