[CES2020] "Leading 5G Technology"... ICT Companies All Out

SKT, LG Uplus, Startups Gather
Unveiling New Media and Mobility Technologies

SK Telecom will jointly operate a 715㎡ (approximately 216 pyeong) shared exhibition booth with SK Innovation, SK Hynix, and SKC at CES 2020 held in Las Vegas, USA.
[Image source=Yonhap News]

[Asia Economy Reporter Kim Heung-soon] "Elevate the status of the 5G pioneer nation."

From the 7th (local time), domestic ICT companies will attend CES 2020, the world's largest IT and electronics exhibition held over four days at the Las Vegas Convention Center in the United States, showcasing various innovative technologies based on 5G mobile communication. They plan to lead the global 5G communication market based on their experience as the first in the world to launch 5G services.

◆ Introducing 5G-based Media and Mobility= SK Telecom will operate a joint exhibition booth of 715㎡ (approximately 216 pyeong) under the theme "Agents of Evolution Toward the Future" together with SK Innovation, SK Hynix, and SKC. SK Telecom President Park Jung-ho will visit the venue to assess global market trends and showcase a wide range of 5G-based media and mobility technologies.

First, they will unveil the world's first '5G-8K TV,' developed jointly with Samsung Electronics since September last year. The 5G-8K TV implements an environment where 8K ultra-high-definition video is wirelessly received directly on Samsung 8K TVs based on SK Telecom's 5G data distributed processing technology, Mobile Edge Computing (MEC). Network-Based Media Processing (NBMP) technology and next-generation codec technology enhance the image quality of existing Full HD and 4K videos to 8K quality.

They will also introduce 'Callar for Vertical TV,' a service that enables ultra-high-definition (QHD) video calls on Samsung Electronics' 'Vertical TV.' The 'ATSC 3.0 Multiview' service, developed in collaboration with Sinclair, the largest terrestrial broadcaster in the U.S., will also be exhibited. Visitors can watch two broadcast channels simultaneously live on one screen in the vehicle 'cockpit' displayed on-site.

In addition, next-generation mobility technologies such as integrated vehicle entertainment systems and next-generation single-photon LiDAR will fill the exhibition booth. SK Telecom stated, "We will leverage our participation in CES 2020 to become a global ICT company leading the next-generation media and mobility sectors."

◆ Business Meetings and New Product Exhibitions= LG Uplus will not operate a separate booth, but Vice Chairman Ha Hyun-hoe, the CEO, will depart for the U.S. on the afternoon of the 6th to attend CES 2020. Vice Chairman Ha is scheduled to meet with senior officials from global ICT companies such as Facebook and T-Mobile. Through these meetings, he is expected to explore the challenges and prospects of 'digital innovation,' which has been set as this year's business goal.

Among Korea's two major internet companies, Naver and Kakao, only Kakao IX, the operating affiliate of Kakao Friends, will participate in CES. Lee Sang-won, director in charge of Kakao IX's Internet of Things (IoT) business, will inspect the site. Kakao IX plans to focus on 'exhibition' without any presentation schedule. After setting up a separate booth, they will display the IoT home care device 'Kakao Friends Homekit.'

◆ Mid-sized ICT Companies and Startups Also Gather= Hancom (Hancom Inc.) will participate in CES for the third consecutive year. This year, they plan to unveil the blockchain platform 'Hancom S-Ledger,' home service robot 'Toki,' portable interpretation device 'Genie Talk Go! 2,' and smart city platform. KAIST will also showcase technologies such as a temperature sensation device using flexible thermoelectric elements, cooling gaming headsets, wearable flexible batteries, real-time bacterial analysis technology, and light source solutions tailored to plant growth cycles.

Four startups discovered through Samsung Electronics' external startup nurturing program 'C-Lab Outside' will also participate. These include: 'Circulus,' which creates companion robots using interactive technology; 'Fit,' which provides ICT services based on healthcare data; 'V-Touch,' which develops technology to control objects via gestures through cameras; and 'Smoothie,' which supports multi-party video calls with simultaneous video, voice, and text chat.

This content was produced with the assistance of AI translation services.