Shinsegae L&B Releases Third Series of 'Art and Wine'

[Asia Economy Reporter Seungjin Lee] Shinsegae L&B announced on the 6th that it has launched the third project product of 'Art and Wine,' 'Bukela Cabernet Sauvignon 2016.'

The newly introduced 'Bukela Cabernet Sauvignon 2016' is a product from the American boutique wine winery 'Bukela,' and it collaborated with the work 'Jeophap 07-09 (2007)' by Ha Jonghyun, a representative Korean Dansaekhwa artist.

The 'Art and Wine' project was planned by Shinsegae L&B to enhance the collectible value of wine as domestic wine culture grows and to introduce works by leading domestic artists to the public in a familiar way. It is characterized not simply by putting famous artworks on famous wines, but by thoroughly researching and communicating with wineries and artists to match artworks that complement the wine.

The 2016 vintage of 'Bukela Cabernet Sauvignon' was produced in only about 11,000 bottles worldwide. The 2016 vintage from the Napa Valley region received a score of 98 from the world-renowned wine magazine 'Wine Spectator,' earning the highest score among 2000s vintages, thus gaining recognition for its taste and quality.

Ha Jonghyun's 'Conjunction' series, which has gained global attention for using burlap sacks instead of canvas, was reborn as 'Art and Wine' because it resonates with the idea of expressing the artist's intent uniquely regardless of the material.

Kim Sigyun, team leader of the product operations team at Shinsegae L&B, said, "'Art and Wine' will be an opportunity to own and enjoy distinguished wines and excellent works by domestic artists together."

This content was produced with the assistance of AI translation services.