[CES2020] LG Electronics Unveils AI Innovation Lifestyle 'Feel at Home Anywhere'

[Las Vegas (USA) = Asia Economy Reporter Park So-yeon] LG Electronics showcased a convenient and comfortable life led by artificial intelligence and innovation at 'CES 2020,' the world's largest home appliance and IT exhibition held in Las Vegas, USA, from the 7th (local time) to the 10th.

CES is an exhibition where various latest technologies and industry trends can be checked, with about 4,400 companies participating worldwide and approximately 180,000 visitors attending.

At this exhibition, LG Electronics set up a 2,044㎡ booth under the slogan 'Innovation for a Better Life,' introducing ▲ AI home appliances based on LG ThinQ ▲ various robot services such as LG CLOi dining solutions ▲ a different dimension 'Real 8K' TV ▲ ultra-premium home appliances LG SIGNATURE, among others.

Kim Jin-hong, Executive Vice President and Head of LG Electronics Global Marketing Center, emphasized, "We have prepared innovative products and services such as AI-based homes, connected cars, and restaurant robots that have evolved further for a better life for customers. Visitors will be able to experience more than they expect."

Creating a 'New Wave' welcoming visitors at the exhibition entrance using LG OLED

The giant OLED sculpture at the entrance of the LG Electronics exhibition hall attracted visitors' attention. The sculpture, made by connecting about 200 OLED signages, creates a 'New Wave' welcoming visitors.

LG Electronics uses OLED signages with various curvatures to realize large and small beautiful curves. Unlike LCDs, OLEDs have no backlight, allowing them to be thin and enabling form factor innovation, which allows diverse expressions while preserving sculptural beauty.

LG Electronics plans to delicately express the beauty of nature such as the Aurora Borealis seen in the Arctic, the glacier caves of Iceland, and Mauritius, known as a paradise on earth, eliciting awe from visitors. Visitors can even experience the sensation of walking under ocean waves.

Next, at the exhibition entrance, about 20 rollable OLED TVs expressed the OLED world under the theme 'Cheonsang Cheonha (Heaven and Earth).' In addition to the existing roll-up method, LG also showcased roll-down type rollable OLED TVs that unfold the screen from top to bottom. The rollable OLED TVs performed choreography moving up and down to music, demonstrating excellent picture quality.

Large-scale LG ThinQ Zone highlights AI leadership image

LG Electronics set up the LG ThinQ Zone under the theme 'Anywhere is home.' The LG ThinQ Zone, the largest area within the LG Electronics booth, broke down spatial boundaries and connected products and services through AI to present a lifestyle that is more comfortable and convenient.

AI LG ThinQ evolves according to customers' usage patterns the more it is used, providing optimal customized services. Customers can enjoy the convenience experienced at home even while on the move or outside.

Visitors can experience various robots providing services such as reception, ordering, cooking, serving, and dishwashing at the restaurant set up in the exhibition space. The CLOi Table is linked with LG ThinQ, allowing users to reserve or change restaurants and easily check menus via voice commands using AI speakers, TVs, or mobile devices at home or in vehicles.

The LG ThinQ Zone consists of ▲ LG ThinQ Home, introducing AI solutions enjoyed inside the home ▲ Connected Car Zone, showcasing AI experiences in transportation ▲ ThinQ Fit Collection, where users can virtually try on clothes on 3D avatars resembling themselves ▲ CLOi’s Table, presenting dining solutions using robots.

Unveiling ultra-high resolution TVs including a different dimension 'Real 8K' TV

To aggressively target the ultra-high resolution TV market, LG Electronics also introduced new 'Real 8K' TV lineups. LG exhibited the 88-inch and 77-inch LG SIGNATURE OLED 8K TVs as well as the 75-inch LG NanoCell 8K LCD TV.

All LG Electronics 8K TV models feature over 33 million pixels and achieve a picture clarity (CM) value of about 90% in both horizontal and vertical directions, delivering clear 8K resolution from any angle. They also meet all the '8K UHD' certification standards set by the Consumer Technology Association (CTA), the organizer of CES, allowing the use of the certification logo.

LG Electronics equipped the new 8K TVs with the more powerful AI processor Alpha 9 Gen 3, demonstrating enhanced performance. Alpha 9 Gen 3 uses deep learning algorithms to analyze and compare over a million video data and tens of millions of sound data with the original footage to deliver optimal picture quality and sound.

Additionally, LG unveiled a 145-inch Micro LED signage with 4K resolution and an 80-inch Mini LED TV with 8K resolution, a type of LCD TV.

Exhibition of the entire lineup of ultra-premium home appliance brand LG SIGNATURE

LG Electronics decorated the LG SIGNATURE exhibition zone like a luxury gallery to showcase ultra-premium elegance.

Following 'IFA 2019,' LG Electronics collaborated again with renowned Italian architect Massimiliano Fuksas to create the exhibition zone. Inspired by various shapes seen through a kaleidoscope, the endlessly unfolding hexagonal shapes elegantly express the theme of the exhibition zone, Infinity (無限).

LG Electronics showcased the entire LG SIGNATURE lineup, including OLED TVs, refrigerators, washing machines, humidifying air purifiers, air conditioners, top-freezer bottom-freezer refrigerators, and wine cellars.

Leading the global home appliance market with differentiated home appliance technology

At this exhibition, LG Electronics also displayed market-leading home appliances based on differentiated core technologies such as ▲ large-capacity TwinWash equipped with AI DD (Direct Drive) motor ▲ InstaView ThinQ refrigerator applying more evolved AI. The large-capacity Styler, which is very popular in Korea, was also showcased.

LG Electronics unveiled a new concept premium plant cultivation device, a vegetable garden brought indoors. This product integrates LG home appliance's unique technologies including ▲ precise temperature control and constant temperature technology of DIOS refrigerators ▲ industry-leading inverter technology ▲ water supply control technology of PuriCare water purifiers ▲ air conditioning technology of Whisen air conditioners ▲ LED wavelength and light quantity control technology.

Innovative IT devices including dual screen revealed

LG Electronics unveiled a large number of innovative new IT products. Notably, it introduced the LG UltraFine Ergo monitor (model: 32UN880) for the first time, applying ergonomic design.

This product allows the screen to be pulled forward to the desired position without moving the stand and can be rotated in various directions, making it convenient. It is optimal for users who work long hours on monitors or experience pain in the neck and shoulders due to improper posture.

LG Electronics exhibited the LG G8X ThinQ and LG Dual Screen, which were officially launched in the North American market late last year, actively promoting their user convenience to visitors.

Customers can directly experience the convenience felt through multitasking in real life as well as the various uses of the LG Dual Screen. LG created a gallery with 30 smartphones inside the booth to showcase various use cases of the Dual Screen. A space was also prepared where visitors could directly experience content optimized for the LG Dual Screen.

At the smartphone exhibition hall, signage sculptures also caught visitors' eyes. The video produced by merging two signages into one expressed the expanding usability of the Dual Screen.

In addition, there were various products such as ▲ ultra-lightweight high-performance laptop LG Gram 17 ▲ high-performance gaming monitor LG UltraGear ▲ LG UltraWide monitor that allows multiple tasks on a wide screen ▲ soundbars and XBOOM speakers delivering high-quality sound developed in collaboration with Meridian Audio.

LG OLED TV wins ‘CES Innovation Award’ for 8 consecutive years

LG Electronics won numerous 'CES Innovation Awards,' including the 'CES Best Innovation Award.'

LG OLED TV, which is reshaping the premium TV market, won three 'CES Innovation Awards' at this exhibition alone, achieving the feat of winning for eight consecutive years since 2013. LG OLED TV is recognized as the best TV in name and reality.

In home appliances, LG Styler, the synonym for clothing care devices, won the 'CES Innovation Award' for two consecutive years. LG PuriCare Mini Air Purifier also received an innovation award.

LG G8X ThinQ, the overseas sales model of 'LG V50S ThinQ,' the first 5G smartphone LG V50 ThinQ, and the 4G smartphone LG G8 ThinQ, which can control the screen with hand gestures and produce sound from the screen without speakers, also won 'CES Innovation Awards.'

Additionally, ▲ LG Craft Ice refrigerator that allows enjoying high-quality spherical ice at home ▲ LG Gram 17 laptop ▲ two types of soundbars also received innovation awards.

This content was produced with the assistance of AI translation services.