LG Electronics Expands 8K TV Lineup Featuring AI Processor

[Asia Economy Reporter Kim Hyewon] LG Electronics announced on the 3rd that it will showcase a new 8K TV equipped with the AI processor 'Alpha 9 Gen 3' at CES 2020, the world's largest consumer electronics exhibition held in Las Vegas, USA.

Alpha 9 Gen 3 has improved data processing speed and learning algorithms compared to the 2nd generation. This AI processor is based on deep learning algorithm technology and learns from over a million videos and tens of millions of sound data, then compares and analyzes them with the original video to automatically optimize picture quality and sound.

Additionally, Alpha 9 Gen 3 recognizes faces and text appearing on the screen separately to deliver optimized picture quality. For faces, it naturally renders skin tones and expresses facial expressions in detail. The edges of text are displayed more clearly.

This AI processor also supports 8K upscaling. It upscales 2K and 4K resolution videos to 8K-level quality, providing clearer images. It also recognizes the genre of the playing video and displays picture quality optimized for content such as sports, movies, and animation. Users do not need to change genre settings separately.

LG Electronics has significantly enhanced the AI sound function based on deep learning algorithms. It automatically classifies the genre of the playing content such as movies, music, and news, and delivers sound quality optimized for each genre. When news videos play, voices are made clearer, and when watching movies, sound effects are played more powerfully.

LG Electronics' 8K TV converts 2-channel audio sources into virtual 5.1 surround sound (5 speakers and 1 woofer) as if heard from five speakers, and implements spatial sound optimized for the space where the TV is installed.

Park Hyung-se, Vice President and Head of LG Electronics' HE Business Division, emphasized, "We will provide a different level of picture and sound experience with the real 8K resolution and the more powerful AI processor Alpha 9 Gen 3 equipped 8K TV."

Meanwhile, LG Electronics will expand its 'Real 8K TV' lineup this year. The LG Signature OLED 8K lineup will add a 77-inch model to the existing 88-inch, and the LG NanoCell 8K will increase from the existing 75-inch to include a 65-inch model.

The Real 8K TV has a contrast modulation (CM) value of about 90% in both horizontal and vertical directions, enabling vivid 8K resolution from any direction?up, down, left, or right. It also meets all the 8K UHD certification standards of the Consumer Technology Association (CTA) in the US and applies the corresponding certification logo.

This content was produced with the assistance of AI translation services.