Amorepacific Chairman Seokyung Bae Emphasizes "Growth Through Change and Innovation"

[Asia Economy Reporter Yujin Cho] Seo Kyung-bae, Chairman of Amorepacific, emphasized on the 2nd, "Let us enjoy change through big and small new attempts for customers in 2020 and continue to innovate."

In his New Year's address at the opening ceremony held at Amorepacific headquarters that morning, he stressed, "Let us reaffirm 'customer-centricity' as the top priority value that will never change despite the changing environment."

Chairman Seo urged, "Let us place the customer at the center of all our thoughts and actions, and with deep respect for each other beyond generations and genders among members, start trying new things from the small tasks we can do."

He added that through this, they should create a year that excites their customers and markets and enjoy the process of changing the world with beauty.

Chairman Seo also asked the members to grow by finding fun and meaning in their work and to transform into an organization where everyone works well together as a 'great place to work.'

This year, Amorepacific Group has set key strategies focusing on strengthening brand competitiveness, enhancing customer experience, and implementing an omni digital loop.

Through innovative products, which are the core of strengthening brand competitiveness, they plan to present distinctly exciting products different from others and build a unique brand position with stories reflecting the spirit of the times.

To enhance customer experience, various attempts will be made to prepare channel strategies suited to the new distribution environment. They acknowledge that elements that excite customers differ by generation and plan to deeply analyze long-secured data to provide shopping content that can express diverse personalities and tastes.

Finally, they intend to accelerate company-wide digitalization to implement the omni digital loop. In the midst of ultra-digital technological changes led by social media, artificial intelligence, blockchain, and others deeply embedded in daily life, including Millennials and Generation Z, where 'Onlife' has become routine, they plan to cultivate a unique digital loop that can offer customers diverse experiences.

Amorepacific stated, "For an omni channel that transcends the boundaries of online and offline, we will naturally connect big data and digital marketing and discover hidden customer needs throughout the entire value chain," adding, "We will provide a platform that communicates and empathizes with customers' shopping, equipping ourselves with omni digital infrastructure and capabilities to lead the new era."

This content was produced with the assistance of AI translation services.