[New Year's Message] Lim Young-jin, President of Shinhan Card, "We Must Leap to 'First-Class' with Differentiated Customer Experience"

2020 Strategic Direction Selected as 'Deep 1WAVE'

Lim Young-jin, President of Shinhan Card, is answering questions from reporters after completing an interview with the Shinhan Financial Group Chairman Candidate Recommendation Committee at the Shinhan Bank headquarters in Jung-gu, Seoul on the 13th. Photo by Moon Ho-nam munonam@

[Asia Economy Reporter Ki Ha-young] Lim Young-jin, CEO of Shinhan Card, has set this year's strategic direction as 'Deep 1WAVE' and urged the company to leap forward as a first-class Shinhan Card.

In his New Year's address on the 2nd, CEO Lim stated, "This year, through the 'Deep Wave' strategy, Shinhan Card must spread the flow led by Shinhan Card and differentiated customer experiences throughout the entire market."

To this end, CEO Lim presented five major agendas: 'First-class Shinhan & One Shinhan, strengthening leadership in the payment market, accelerating multi-finance, creating differentiated value in platform business, and evolving core competencies.'

'First-class Shinhan and One Shinhan' is a strategy to become truly 'first-class' in all areas of the company, including data, products, and services. This goal aligns with Shinhan Financial Group's strategy to achieve a world-class financial group. 'Strengthening leadership in the payment market' means quickly responding to future payment markets such as simple payments, bio, and IoT, and expanding the ecosystem pie with various players in ICT, manufacturing, and distribution.

In particular, Shinhan Card plans to become a game changer by strengthening platform business to create differentiated customer experiences and business models. To this end, it will actively promote MyData businesses such as Personal Expenditure Management (PEM) and Personal Financial Management (PFM), as well as innovative financial businesses like My Remittance and My Credit, and lead 100% digital card life linked with hyper-personalized marketing. Additionally, it plans to break down the boundaries between cards and finance and expand a diverse product lineup tailored to customers' life-cycle needs.

CEO Lim emphasized, "The year 2020 should be regarded as the first year of another decade that will create a new growth history for Shinhan Card," adding, "With the spirit of 'Geukgi Sangjin'?overcoming myself and constantly moving forward?let's surpass yesterday's Shinhan Card, lead the Deep Wave in the market, and transform from 'number one' to 'first-class'."

This content was produced with the assistance of AI translation services.