Uniqlo Launches 'Effortlessly Natural' Sweat and Jogger Pants
[Asia Economy Reporter Yujin Cho] Global fashion brand Uniqlo announced on the 2nd that it will launch the ‘2020 Spring/Summer Sweat and Jogger Pants Collection,’ enhanced with new styles and functionality.
Sweatshirts, the representative item of the effortless fashion style that looks natural and unpretentious, boast comfortable wearability with elasticity, making them a key material for training wear. Uniqlo is offering the upgraded spring/summer sweat collection at a reasonable price range of 29,900 to 39,900 KRW.
The women's 'Sweat Oversized Pullover Parka' emphasizes a natural charm with a voluminous silhouette and completes a bright spring styling with pastel pink and green colors. The men's 'Sweat Full Parka' features a relaxed silhouette for comfortable wear and a clean design with details such as seamless pockets. It offers a vintage vibe with colors like blue, green, and yellow.
As more office workers enjoy exercising after work, such as running or Pilates, sweat products combined with functional materials have also been released. The new women's 'Dry Soft Sweat Pullover/Full-Zip Hoodie' for this season uses quick-drying dry fabric, offering excellent functionality along with a trendy voluminous silhouette and soft texture.
Additionally, pairing the women's 'Dry Soft Sweat Pants' and men's 'Dry Stretch Sweat Pants' as a set-up allows for perfect functionality and comfort.
Uniqlo also introduces a jogger pants collection that pairs well with sweatshirts. Jogger pants, featuring a waist band at the hem for a sophisticated tapered silhouette, come in two fits: slim and wide.
In particular, the adult 'Cargo Jogger Pants,' designed with a loose silhouette and patch pockets as a design point, is a new line from Uniqlo. It emphasizes a modern feel by applying earth-tone colors such as beige, olive, and khaki. The adult jogger pants collection is available for 39,900 KRW each.
With increasing preference for practical fashion, effortless fashion that looks natural and unstyled is expected to become the trend this year.
According to the Korea Federation of Textile Industries, the domestic casual clothing market size in 2018 was approximately 15.2917 trillion KRW, more than twice the size of the suit market. With the addition of the new senior generation 'Opal Generation,' which is gaining attention as a major consumer group this year, the related market is expected to expand further.
Meanwhile, to celebrate the New Year, Uniqlo is holding a New Year sale until the 9th at all Uniqlo stores nationwide and online stores. Best-selling autumn and winter season products, including the 'Fluffy Fleece Full-Zip Jacket' and 'Heattech,' are available at special prices.
The adult 'Ultra Light Down Volume Jacket,' which offers a richer volume for a more stylish look, is sold at 59,900 KRW after a 20,000 KRW discount, and the 'Boa Sweat Full-Zip,' known for its soft wearability, is sold at 29,900 KRW, 10,000 KRW lower than the regular price.
The 'Wireless Bra,' an innerwear essential for all four seasons, is also available at a reasonable price of 19,900 KRW after a 10,000 KRW discount. Detailed information about the promotion can be found on the Uniqlo online store, KakaoPlus, and mobile app.
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