Chaseok Yong, Vice Chairman of LG Household & Health Care, "Leap from Asia to Global"

[Asia Economy Reporter Jo Yujin] Cha Seok-yong, Vice Chairman of LG Household & Health Care, emphasized in his New Year's address on the 2nd, "Let's advance our business structure and make every effort to secure global competitiveness to leap beyond Asia and become a global company."

Vice Chairman Cha stated, "Despite the challenging domestic and international business environment last year, we achieved meaningful growth by setting record-breaking performance across all business divisions including cosmetics, household goods, and beverages. We also successfully acquired Avon, a company with a 130-year tradition, securing a foothold for entry into the US market."

He presented the key focus areas for this year as stepping up as a true global company, securing the highest global competitiveness across the entire value chain, and establishing a just and dynamic corporate culture.

Vice Chairman Cha emphasized, "To become a true global company, we must maintain the current global business development stance while accelerating the successful settlement of our US business."

He added, "We need to strengthen competitiveness in the cosmetics business to nurture world-class luxury brands, develop an integrated premium brand of household goods with differentiated concepts, reinforce the market dominance of beverage brands and establish an efficient supply system, and promote digital transformation to enhance global expansion and future business capabilities."

He also said, "Let's build a just and dynamic company," and emphasized, "At this crucial moment of advancing as a true global company, we will establish a just corporate culture based on trust, and with the mindset of 'Mulgyeongsosa' (勿輕小事) ? not treating even small matters lightly ? boldly challenge new things and firmly establish a culture of continuous profound innovation."

Vice Chairman Cha referred to a line from the drama When the Camellia Blooms, which he recently found impressive: "Can a person become a miracle to another person?" He conveyed, "Director Cha Young-hoon, who directed this drama, described the theme as 'a story where the goodwill of ordinary and small people comes together to create miracles in our society.'"

He concluded his New Year's address by saying, "The miraculous history that LG Household & Health Care is writing is a miracle made up of the small differences that our LG Household & Health Care family members build day by day for the company. Can a person become a miracle? Yes, we are all the protagonists of miracles."

This content was produced with the assistance of AI translation services.