MyRealTrip Invests in Audio Travel Guide 'TourLive'

[Asia Economy Reporter Kim Cheol-hyun] MyRealTrip, a travel product brokerage platform operated by CEO Lee Dong-gun, announced on the 2nd that it has invested in the audio travel guide startup TourLive together with Primer Saz? Partners, a venture capital firm based in Silicon Valley, USA.

TourLive is a mobile-accessible audio travel guide service offering 104 audio contents across 37 cities in Europe. The provided content is created with direct participation from experts in various fields, including local travel guides, architecture majors, museum docents, and travel writers. Additionally, TourLive is continuously expanding to locations where Korean guides are unavailable or travel products have not yet been developed, making usage inconvenient. All content is available from 3,000 KRW, which is up to 80% cheaper compared to competing services.

Based on this investment, MyRealTrip plans to launch audio travel guides in collaboration with TourLive starting from the first half of this year. TourLive aims to enhance service completeness as an essential app for independent travelers who have schedule conflicts or budget constraints, want easy and enjoyable audio travel guides, or prefer to tour on their own schedule.

Lee Dong-gun, CEO of MyRealTrip, said, "Based on the successful experience of operating a Spanish guided tour company, we judged that the founders challenging to pioneer the audio content market have great potential, and we look forward to future development." He added, "We will do our best to diversify travelers' choices and create new markets by enabling local partners to generate additional revenue."

This content was produced with the assistance of AI translation services.