McDonald's Launches Decaffeinated Coffee... Accelerates Targeting of Domestic Coffee Market
[Asia Economy Reporter Choi Saeng-hye] McDonald's announced on the 2nd that it will introduce decaffeinated coffee to its coffee brand 'McCaf?' menu for the first time in the quick service restaurant industry. By adding decaffeinated coffee to the existing coffee menu, the company plans to expand customer choices and strengthen its position in the steadily growing domestic coffee market.
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The newly launched decaffeinated coffee includes four popular menu items that customers frequently order: Americano, Caff? Latte, Cappuccino, and Espresso, with prices ranging from 1,000 to 2,000 KRW for a medium size. It is expected to be favored by consumers sensitive to caffeine, heavy coffee drinkers, and customers who want to enjoy coffee in the late afternoon or late at night while reducing their caffeine intake.
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