Dongwon F&B Launches Eco-Friendly 'Seol Gift Sets' with Reduced Plastic Use

[Asia Economy Reporter Choi Saeng-hye] Dongwon F&B announced on the 2nd that it will launch over 200 types of ‘Essential Environmentally Friendly’ gift sets that consider environmental protection by reducing plastic and using paper bags.

This initiative aims to reduce waste generated after holidays and increase recycling rates, strengthening the essential environmental factors that have recently gained social importance. Dongwon F&B first rearranged the positions of the gift set components and minimized the gaps to reduce the average weight of plastic used by 20%. It is estimated that this will result in an annual reduction of 40 tons of plastic, which is equivalent to as many as 2.5 million 500ml water bottles.

Additionally, the existing green plastic bottles used for cooking oil in the gift sets were completely replaced with transparent plastic bottles. Colored plastic bottles are difficult to recycle and have been designated for phase-out by the Ministry of Environment through amendments to the Resource Recycling Act. Dongwon F&B also replaced the gift set bags with uncoated paper material and changed the synthetic resin handles to paper handles to increase recycling rates.

This Dongwon Lunar New Year gift set adds a young and trendy image through sensory design along with essential environmental factors. The package design, created in collaboration with emerging artists, uses vibrant and fresh colors to depict bright and warm illustrations of happiness in everyday life, making the gift warmer and more meaningful for both the giver and receiver.

Representative items include the practical mixed set ‘Dongwon Tuna Richam 100’ (12 cans of Dongwon Tuna Chunk 135g, 4 cans of Richam Original 200g), the tuna-only set ‘Jinho’ (14 cans of Dongwon Tuna Chunk 150g, 4 cans of Spicy Tuna 150g, 4 cans of Vegetable Tuna 150g, 4 cans of Kimchi Stew Tuna 150g), and the Richam-only set ‘Richam 3’ (6 cans of Richam Original 200g, 6 cans of Richam Original 340g). The premium sets ‘Luxury Mixed 6’ (12 cans of Dongwon Tuna Chunk 150g, 8 cans of Richam Original 200g, 12 cans of Grape Seed Oil Tuna 150g) and the seaweed set ‘Yangban Seaweed Mixed 3’ (8 packs of Perilla Oil Seaweed, 1 bottle of Dongwon Healthy Cooking Oil 900ml) are also popular gift sets.

Dongwon Lunar New Year gift sets can be purchased through large supermarkets, SSMs, department stores, CVS, and Dongwon Mall.

This content was produced with the assistance of AI translation services.