Orion Choco Pie House 'Dessert Choco Pie' Now Available at Convenience Stores

[Asia Economy Reporter Lee Seon-ae] Orion announced on the 2nd that it has launched sales of the Choco Pie House’s ‘Dessert Choco Pie’ at convenience stores.

Dessert Choco Pie is a product that reinterprets Orion’s 60-year-old traditional Choco Pie into a premium dessert. It features a luxurious dessert made with 100% chocolate, natural vanilla beans, and soft snow marshmallows. At convenience stores, two flavors are available: ‘Original,’ which preserves the taste of chocolate and snow marshmallows, and ‘Red Velvet,’ which adds strawberry cream inside the snow marshmallow for a sweet and tangy flavor.

As the home dessert trend grows, with consumers enjoying desserts with coffee or tea at home, offices, and schools, the sales channels have been expanded to allow consumers to purchase more conveniently at nearby convenience stores.

Since its launch in December 2017, Dessert Choco Pie became a hot topic on social networking services (SNS), gaining great popularity as the ‘Choco Pie you line up to buy.’ It spread by word of mouth among foreign tourists and young women, surpassing cumulative sales of 2.2 million units. It is currently sold at about 10 Choco Pie House stores nationwide, including Shinsegae Gangnam Branch and Yongsan Station, as well as at Incheon International Airport duty-free shops and online markets such as Market Kurly and Hello Nature.

An Orion official said, “We decided to sell at convenience stores so that customers can purchase and enjoy Dessert Choco Pie more easily,” adding, “We hope that the nation’s snack, Choco Pie, will also be loved as a national dessert.”

This content was produced with the assistance of AI translation services.