Seongsimdang, the iconic bakery representing Daejeon, will close all of its stores, including the main branch, for one day on November 3.

Seongsimdang recently announced its plan for a one-day closure by posting an urgent notice on its official social media channel, Instagram, stating, "Breaking news. All Seongsimdang stores will be closed for one day only, on Monday, November 3, for our One Family Sports Day."

Every year, Seongsimdang holds a 'One Family Sports Day' (company-wide athletic meet) in which all executives and employees participate. During this period, all stores, including the main branch, are closed simultaneously. Last year, the event was held on October 14, resulting in a one-day closure of all stores.

Sungsimdang Instagram

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This year's sports day will see participation from about 1,000 executives and employees from 12 affiliated companies, including the Seongsimdang main store, Seongsimdang Cake Boutique, Piatto (Italian restaurant), Udongya (udon specialty restaurant), Flying Pan, Terrace Kitchen, and Oven Story.

Seongsimdang, which began as a small steamed bun shop in front of Daejeon Station in 1956, has now established itself as a representative brand symbolizing Daejeon. Last year, Rosso, the operating company of Seongsimdang, recorded sales of 193.7 billion won and an operating profit of 47.8 billion won.