Teenagers' use of check cards has steadily increased over the past five years. The annual per capita spending of middle and high school students reached 1.75 million won last year, up 30% compared to 2020. The number of days they used their cards each year also rose from 107 to 130. The proportion of teens making more than two transactions per day increased from 18% to 29%, indicating that check card usage has become a routine part of daily life for teenagers. (NongHyup Bank, five-year analysis of teenage customer data)
The most frequently visited places by middle and high school students are convenience stores.
On average, male students visit convenience stores about 52 days per year, while female students do so about 38 days per year. This is followed by snack bars or supermarkets, restaurants, game rooms, and coffee shops in order. Male students visit convenience stores (52 days) and game rooms (16 days) more often than female students, while female students visit coffee shops (17 days) more frequently than male students.
Teenagers tend to choose coffee shops based on value for money.
Looking at their coffee shop usage patterns, the number of transactions increases sharply from noon, peaking after school between 4 p.m. and 5 p.m., which accounts for about 15% of all transactions throughout the day. The price range most commonly chosen is between 3,000 and 4,000 won. Transactions between 3,000 won and less than 5,000 won make up 41% of the total. The most popular coffee brand among teenagers is MegaMGC (Mega Coffee), accounting for 18% of all coffee shop transactions. Compose Coffee (11%) and Paikdabang (10%) follow. NongHyup Bank analyzed that teenagers tend to favor brands that offer large portions at low prices.
Olive Young and Daiso, considered 'hangout spots' for teenagers, show distinct usage patterns.
At Olive Young, both spending and the number of customers increase during the sales months of March, June, September, and December. In particular, in December of last year, the number of customers reached 160 compared to 100 in January. There is also a noticeable increase in the use of online channels, not just offline stores. Last year, the proportion of online transactions reached 14%, double the 7% seen in 2020. The average amount spent per online transaction was 27,000 won, surpassing the 16,500 won average for offline purchases.
On the morning of the 21st at 10 a.m., the waiting area for the 'Olive Young Festa' at Nodeul Island in Yongsan-gu, Seoul. The line of people waiting started from 8 a.m. It was so crowded with visitors that it was controlled by dividing into four waiting lines (left). Around 11 a.m. on the 21st, the scene in front of the 'Makeup Zone.' It is filled with participants holding green umbrellas. Photo by Jae Hyun Park
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In March and May, Daiso is especially popular
Household goods store 'Asung Daiso' has purchased all shares of the Japanese Daiso Sangyo, in which it was the second largest shareholder. This move is expected to remove the label of being a 'Japanese company' and transform it into a native Korean company. The photo shows a Daiso store located in Jongno-gu. Photo by Yongjun Cho jun21@
On February 24, 2025, customers visiting Daiso Emart Mokdong store in Yangcheon-gu, Seoul, are using the self-checkout counters. Photo by Kang Jinhyung
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