"We have entered an era where anyone can run an artificial intelligence (AI) supercomputer over a cup of coffee."

Jensen Huang, CEO of Nvidia, emphasized this point while introducing the 'RTX Pro' enterprise AI server at the GTC Taipei Global Press Conference held on the morning of the 21st at the Mandarin Oriental Hotel in Taipei, Taiwan. Holding up the motherboard, he stressed, "This is an AI system designed for anyone to use easily, without complex technology. Now, any business can have its own AI computer."

The RTX Pro AI server equipment is designed to connect multiple high-performance chips into a single unit, enabling rapid processing of complex AI computations. According to CEO Huang, the cooling system is also simple, making installation and maintenance easy, and companies can continue to use their existing operating systems and programs. It can run and develop AI programs independently, without needing to connect to an external cloud.

Jensen Huang, CEO of NVIDIA, visited the SK Hynix booth at the 'Computex 2025' exhibition hall on the afternoon of the 20th, encouraging applause from the audience while chanting "SK Hynix!" Photo by Jang Heejun

원본보기 아이콘

CEO Huang said, "Until now, most people had to rely on external cloud systems and pay to use AI, but now, with a single small device, it can be handled directly. This product is an important starting point that will truly open the enterprise AI market." His introduction of the AI server was more than just a new product announcement; it clearly demonstrated the direction Nvidia intends to take in the enterprise AI market.

The previous day, CEO Huang toured the 'Computex 2025' exhibition, confirming relationships with various partners. He showed that Nvidia is not just designing semiconductors but is orchestrating the entire AI ecosystem.

CEO Huang visited every major partner booth, checking the pieces of the AI industry puzzle that Nvidia is building together with them. From the moment he appeared, the venue essentially turned into Jensen Huang's "show." The line stretching more than 100 meters from the entrance was mostly visitors hoping to see him, and as CEO Huang passed each booth, there were constant shouts of "Jensen!" and flashes from cameras.

NVIDIA CEO Jensen Huang, who visited the SK Hynix booth, admired the HBM4 sample, saying, "It's truly beautiful," and signed the copper plate containing the sample with the phrase "Jensen Huang loves SK Hynix!" Photo by Heejoon Jang

원본보기 아이콘

SK Hynix, which supplies high-bandwidth memory (HBM) to Nvidia, showcased its latest HBM4 (6th generation) and HBM3E (5th generation) 12-layer products alongside Nvidia's Blackwell GB200, demonstrating its dominance in the AI memory market. At the end of his exhibition tour, CEO Huang visited SK Hynix, admired the HBM4 sample, and exclaimed, "It's truly beautiful." He left his signature on the copper plate containing the sample and wrote, "Jensen Huang loves SK Hynix! (JHH Loves SK Hynix!)." SK Hynix also highlighted its ability to meet diverse AI demands by presenting DDR5, LPCAMM, and on-device memory products.

One of the booths where CEO Huang spent the most time was Foxconn's AI server exhibition hall, which featured a large server rack, the 'GB200 NVL72,' connecting 72 Nvidia Blackwell chips. The interior was equipped with high-density cooling technology and power optimization design. CEO Huang praised it as "the heart of the AI factory."

MSI, Gigabyte, and MediaTek also showcased their 'Nvidia partnership' in their own ways. MSI exhibited AI training server equipment, while Gigabyte displayed computer systems equipped with high-performance graphics processing units (GPUs). All these booths prominently featured the Nvidia logo, emphasizing their status as partners.

Nvidia is moving beyond simply supplying products to comprehensively designing the 'AI factory' together with its partners, including server configuration, cooling equipment, and power optimization technology. Computex will continue until the 23rd. This year, more than 1,400 companies from 34 countries have set up a total of 4,800 booths. No matter where you go in the exhibition hall, the keywords 'AI,' 'server,' and 'data center' stand out. Some say it is a technological festival rivaling CES, and after CEO Huang's appearance, there was even a joke going around: "Now, Computex is made by Nvidia."