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2025 Asia Fund Survey

Samsung Asset Management, the Leading ETF Operator with 38% Market Share

Editor's NoteAsia Economy has conducted a comprehensive review of fund products that delivered strong returns last year, focusing on asset management companies dedicated to helping the public grow their wealth. Now in its 16th year, the 'Asia Fund Awards' selects outstanding fund products and management companies in key categories such as TDFs, which are flagship products for balanced and stable life planning, as well as ETFs and REITs, which are attracting significant investor interest.
Best Asset Management Company in the ETF Category

At the 16th annual '2025 Asia Fund Awards,' Samsung Asset Management was selected as the Best Asset Management Company in the Exchange-Traded Fund (ETF) category. Samsung Asset Management is the largest asset management company in Korea, with assets under management totaling 376 trillion won. Building on its strengths in managing traditional investment assets such as stocks and bonds, Samsung Asset Management has introduced innovative financial products and service systems to the Korean market, including ETFs, Target Date Funds (TDFs), and Outsourced Chief Investment Officer (OCIO) services, contributing to the wealth growth of both individual and institutional investors.


After becoming the first in the domestic asset management industry to reach 100 trillion won in assets under management in 2011, the company achieved 200 trillion won in 2015 and 300 trillion won in 2021. As of the 17th, assets under management stood at approximately 375.5255 trillion won, the largest in the industry. Based on assets under management, Samsung Asset Management holds about 21.5% of the industry, with a gap of approximately 177 trillion won over the second-place company and a market share lead of 10.2 percentage points.


The net assets of the KODEX US Nasdaq 100 ETF, which invests in the US Nasdaq 100, have increased by 1 trillion won over the past eight months, reaching 2 trillion won.

The net assets of the KODEX US Nasdaq 100 ETF, which invests in the US Nasdaq 100, have increased by 1 trillion won over the past eight months, reaching 2 trillion won.

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Samsung Asset Management is leading global investment through innovative product development and management. By responding quickly to emerging industries and markets of interest, the company launches a variety of products and steadily generates returns, contributing to the growth of investors' assets. Samsung Asset Management focuses its core competencies on stable fund management through advanced management systems, top industry talent, and thorough risk management.


KODEX is the ETF brand of Samsung Asset Management. Out of the total domestic ETF market of about 188 trillion won, KODEX accounts for approximately 71.7139 trillion won. With a market share of 38.1%, it is the leading ETF management company in the industry.


The KODEX US Nasdaq 100 ETF, which invests in the US Nasdaq 100, saw its net assets increase by 1 trillion won over the past eight months, reaching 2 trillion won. Among Nasdaq 100 ETF products with net assets exceeding 1 trillion won, it has shown the fastest growth.


Last year, Samsung Asset Management's KODEX US Seohakgaemi ETF, which selects and includes the 25 most preferred US stock picks by domestic investors each month, recorded a 2024 year-to-date return of 98.6%. It ranked first in returns among domestic listed ETFs (excluding leveraged ETFs) last year.


Samsung Asset Management, the Leading ETF Operator with 38% Market Share 원본보기 아이콘


In November 2023, Amplify, a US ETF specialist and strategic partner, listed the 'Amplify Samsung SOFR ETF' on the New York Stock Exchange. SOF is a localized product based on the management strategy of the KODEX US Dollar SOFR Rate Active ETF, which Samsung Asset Management was the first in the world to list on the Korean stock market. It is significant that a product based on the unique management strategy of a homegrown Korean ETF was listed on the New York Stock Exchange, the birthplace of ETFs. This marks the first time in 21 years since ETFs were introduced in Korea that a domestic asset management company has exported a successful homegrown ETF from the Korean market to the US stock market.

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