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2025 Asia Consumer Awards

For a Clear and Pure World... Lotte Chilsung Beverage

Provided by Lotte Chilsung Beverage
Provided by Lotte Chilsung Beverage
Editor's NoteAsia Economy awarded the '2025 Asia Consumer Awards' to distribution and food companies and brands that were loved by consumers last year. Now in its 19th year, the Asia Consumer Awards selects distribution companies that strive for consumer rights and convenience, lead the development of distribution and consumer goods industries, and set trends for the times.
2025 Asia Consumer Awards Commissioner of the Ministry of Food and Drug Safety Award

Lotte Chilsung Beverage received the Commissioner of the Ministry of Food and Drug Safety Award at the 2025 Asia Consumer Awards. The company received high marks for setting and practicing Sustainable Development Goals (SDGs) to realize its vision of "Creating a Clear and Clean World." In addition, it was recognized for raising the recognition of domestic alcoholic beverages with products such as the zero-sugar soju 'Saero', which, unlike existing soju products, does not use fructose.


Lotte Chilsung Beverage Low Carbon Certified Product. Provided by Lotte Chilsung Beverage
Lotte Chilsung Beverage Low Carbon Certified Product. Provided by Lotte Chilsung Beverage
Employees at Lotte Chilsung Beverage Anseong Plant are taking a commemorative photo after assembling support kits for underprivileged female adolescents. Photo by Lotte Chilsung Beverage

Lotte Chilsung Beverage has long established itself as a leading beverage and liquor company in Korea. Recently, it has made 'sustainability' based on ESG management a core strategy and is carrying out various activities. In particular, last October, the company introduced 'Ultra-light Isis', the first bottled water in Korea to use nitrogen-charging technology, reducing the weight of its 500ml PET bottle from the existing 11.6g to 9.4g, a decrease of 18.9%. Compared to the 22g bottle weight when Isis was first launched in 1997, this is about a 57% reduction. With the introduction of this ultra-light package, Lotte Chilsung Beverage expects to reduce plastic usage by 127 tons annually.


In November last year, Lotte Chilsung Beverage became the first in the domestic food industry to receive approval for its short-term greenhouse gas reduction target and net-zero target from the Science Based Targets initiative (SBTi). SBTi provides guidelines and methodologies based on climate science to help companies set science-based greenhouse gas reduction targets and strengthen climate action. Lotte Chilsung Beverage plans to apply an absolute reduction approach to cut its direct (Scope 1) and indirect (Scope 2) greenhouse gas emissions by half by 2030 compared to current levels. It also aims to systematically calculate and manage other indirect emissions (Scope 3), with the goal of achieving carbon neutrality across all processes by 2050.


Lotte Chilsung Beverage is also practicing sharing with marginalized neighbors. Rather than one-time monetary donations, the company supports sustainable and sincere programs to provide practical resources and help recipients become self-reliant. Major activities include donations such as scholarships to the Korea Leukemia Children's Foundation, support for wildfire victims, support for war veterans, sponsorship for the Kansong Art Foundation, and provision of sanitary products for girls from vulnerable groups. In addition, Lotte Chilsung Beverage continues to fulfill its role as a necessary partner for the future society and practices mutual growth with local communities, customers, and partners.


Zero-sugar soju 'Saero' emerges as a new trend in the domestic soju market

The zero-sugar soju 'Saero', first introduced by Lotte Chilsung Beverage in September 2022, has become a new trend in the domestic soju market. In just over four months since its launch, cumulative sales surpassed 50 million bottles, and in just over seven months, cumulative sales exceeded 100 million bottles. The momentum of Saero continued into 2023, with annual sales surpassing 100 billion KRW, elevating it to the ranks of mega brands. In mid-April this year, the company expanded its product lineup by introducing 'Saero Apricot', which contains real apricot juice. As a result, by the end of July last year, just before the second anniversary of its launch, cumulative sales had surpassed 400 million bottles, establishing Saero as the undisputed leading brand of zero-sugar soju.

Lotte Chilsung Beverage Chungju Plant 1 exterior. Provided by Lotte Chilsung Beverage


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