KakaoPay Launches 'Heart Truck' Campaign for Parents' Day

According to a Pay Attention survey, 89% of respondents prefer cash

3.03 million remittances sent on Parents' Day 2025

Carnations and cash envelopes distributed from the Heart Truck

On May 4, KakaoPay announced that, in celebration of Family Month in May, it would release an analysis of user survey data and roll out special online and offline campaigns and promotions.

Kakao Pay Parents' Day Campaign 'Don't Use Kakao Pay. Go Meet Them Now' scene. Kakao Pay

According to a survey conducted by KakaoPay’s official financial journal, "Pay Attention," 89% of the 27,095 respondents selected "cash" as the most preferred Parents' Day gift.

Last year, Parents' Day in May marked the day with the highest volume of KakaoPay remittances, with over 3.03 million transfers made in a single day—the largest number recorded all year.

KakaoPay is launching a variety of events to encourage warm, in-person family interactions, reflecting user demand identified through remittance data.

For Parents' Day, KakaoPay is organizing the "Don't Use KakaoPay. Go See Them Now." campaign, which encourages users to go beyond convenient money transfers and visit their parents in person.

Last year, the campaign's message reached nearly 400,000 people in its inaugural run.

This year’s campaign was designed to encourage people to meet their parents in person and express heartfelt gratitude, rather than relying on digital communication for Parents' Day.

KakaoPay engaged with users through its "Heart Truck," which visited Gangnam, Jamsil, Seongsu, and other areas of Seoul over two days starting May 2, delivering the campaign message.

From today through May 5, a Heart Truck-themed event will be held at Ttukseom Station Intersection in Seongsu-dong, Seongdong-gu, Seoul.

At the event, approximately 1,000 visitors will receive a message card featuring writer Lee Seula's words of filial piety, along with a carnation and a heart envelope.

KakaoPay is also running a clever online promotion to help ease the financial burden for users during the gift-heavy month of May.

Over three weeks, the "Balance Game" will be launched six times, with topics such as Children's Day and Parents' Day.

One example is the Children's Day-themed question: "If you became a 6-year-old and could give your parents just one piece of financial advice, what would it be?" Users participate by choosing from the given options for each question.

Based on the number of times users participate, winners will be selected through a drawing and awarded family-oriented prizes: ▲an overseas travel voucher (1 winner, 3 million won), ▲a domestic accommodation voucher (5 winners, 500,000 won each), and ▲a dining voucher (50 winners, 100,000 won each).

Users can join the promotion by searching for "Balance Game" in the KakaoPay application or via KakaoPay Home within KakaoTalk, and participate immediately.

A KakaoPay representative stated, "During this Family Month, we hope everyone enjoys a deeper sense of warmth by spending time face-to-face through KakaoPay's online and offline events."

This content was produced with the assistance of AI translation services.