[Report] "An IT Company Disguised as a Financial Firm" - Vice Chairman Tae-young Chung’s Special Directive Spurs Hyundai Card Leaders to Master 'AI Vibe Coding'

Vice Chairman Hyun: "Leaders must know the basics to communicate with practitioners"

A special directive: "Don’t just do the work with AI—learn how to delegate with AI"

Over 200 team leaders and above focus on training... Effortlessly creating everything from games to short theses

"Could we implement this immediately in our daily work? How should we design an artificial intelligence (AI) prompt structure that fits our organization?"

Tae-young Chung, Vice Chairman of Hyundai Card, attended a large language model (LLM) training session on the 9th at Hyundai Card & Commercial headquarters in Yeouido, Seoul, where he practiced together with executives and employees. Hyundai Card & Commercial has been conducting LLM training since this month for team leaders and above to strengthen their capabilities in using generative artificial intelligence (AI). Hyundai Card & Commercial

On the 10th, at the Hyundai Card and Hyundai Commercial headquarters in Yeouido, Seoul, managers and above were attending a generative AI large language model (LLM) class. They were seamlessly practicing how to create a Super Mario game in just 30 seconds and write a 15-page short thesis. Their proficiency was on par with engineers at IT companies in Pangyo Techno Valley. Leaders from various departments such as marketing, finance, and product planning at the financial company gathered for four hours of intensive training on Google Gemini. The reason behind this was Vice Chairman Hyun Tae-young’s special directive to transform into a "tech company in the guise of a financial firm."

"An IT company disguised as a financial firm... Leaders must master AI fundamentals first"

On the 9th, at the Hyundai Card & Commercial headquarters building in Yeouido, Seoul, a large language model (LLM) training session was held, showing the operation of programs using artificial intelligence (AI) prompts (commands). Hyundai Card & Commercial

After completing the four-hour LLM practical session the previous day, Vice Chairman Hyun announced on his social media that "hundreds of Hyundai Card and Hyundai Commercial leaders, including team leaders, department heads, and division heads, are required to complete a four-hour 'Vibe Coding' course by the end of this month." He explained, "Although it’s rare for leaders to directly perform Vibe Coding in their day-to-day work, managers must understand the basic principles to communicate smoothly with their teams. That’s why we started this program." He added, "As soon as the leader training is completed, we plan to offer all employees the opportunity to take the course voluntarily."

This month-long AI program, initiated under Vice Chairman Hyun’s directive, is distinctly different from the training methods of other financial or manufacturing companies. Instead of a "bottom-up" approach that starts with practitioners, they have adopted a "top-down" method, beginning with management. A Hyundai Card official explained, "This training is not just about requiring practical AI skills. It’s about equipping leaders with the ability to give proper instructions to their teams and fundamentally reshaping the organizational culture."

Creating a game in 30 seconds and scheduling a morning news briefing

On the 10th, at the Hyundai Card & Commercial headquarters building in Yeouido, Seoul, executives at the team leader level and above from Hyundai Card & Commercial were attending a large language model (LLM) training session led by Soo-in Kim, Chief Research Officer (CRO) of the Alice Group. There were even leaders who closely followed Kim CRO's prompt method to create a 'Super Mario' console game in just over 20 seconds. Photo by Chae-seok Moon

The leaders who participated in the class that day demonstrated a high level of AI utilization. The lecture, led by Soo-in Kim, Chief Research Officer (CRO) of Alice Group, covered topics such as ▲Meta Prompt Service, ▲NotebookLM Service, ▲Vibe Coding, and ▲practical exercises using image files.

During the session, CRO Kim demonstrated how to use Google Gemini to create a Super Mario game in just over 20 seconds. By entering a coding prompt into Gemini’s "thinking mode," a console game was instantly generated. Kim also shared know-how on performing "scheduled tasks" by setting desired keywords and times for items such as market share, soundness indicators, global insights, data science, and brand index. For example, by setting up a briefing on specific keywords at 7 a.m., the AI would summarize and deliver only the necessary information before employees head to work.

CRO Kim emphasized, "Simply taking advantage of the scheduling feature allows you to quickly grasp specific news. If leaders collect and review this kind of information every morning before coming to work, they can issue clearer and more insightful instructions to their teams."

Communication empowered by AI... Spreading a 'creativity-respecting' organizational culture

On the 10th, senior employees at the team leader level and above of Hyundai Card·Commercial attended a giant language model (LLM) training session at the Hyundai Card·Commercial headquarters building in Yeouido, Seoul, listening to a class by Suin Kim, Chief Research Officer (CRO) of the Alice Group. Photo by Chaeseok Moon

During the four-hour class, no participant left their seat. Leaders freely generated results in their areas of interest—such as games, short theses, and news briefings—using the Vibe Coding approach. Participants continuously exchanged opinions with their colleagues, designing prompts tailored to their own work, including risk analysis based on credit sales data and creating HR assistant chatbots.

One attendee, while practicing by following the instructor’s prompts, commented to a colleague, "It’s amazing how quickly you can get results like this. I’d love to try using this right away in collaboration with my team."

The core of this training goes beyond enhancing individual capabilities; it aims to create synergy through AI and maximize the creative ideas of junior employees. Hyundai Card has built an innovative image over the years with the launch of hit products such as the 'M Series' and 'The Black,' as well as being the first to introduce Apple Pay. Leaders participating in the training also focused more on ways to improve collaboration efficiency within the organization than on individual achievements.

One attendee said, "I was impressed by the part about 'at Nvidia, developers are penalized for coding directly and are trained to design architecture using AI.' Regardless of whether your job is in finance, marketing, or planning, if you acquire AI utilization skills, you gain the confidence to better understand the ideas of highly skilled IT colleagues and provide clearer direction."

This content was produced with the assistance of AI translation services.