[Today’s New Release] Chamisul Limited Edition Captures Jeju with Dolhareubang and Canola Flowers
Regional-Themed Merchandise Event
Targeting Jeju Tourists During Peak Season
HiteJinro announced on May 14 that it will be launching a limited edition of 'Chamisul Fresh' Jeju Edition. This is the third time the Jeju limited edition has been released, following previous editions in 2017 and last year.
This edition maintains the original Chamisul font design, while emphasizing the unique sensibility of Jeju. The label features various local elements, including the toad character transformed into a Dolhareubang (a stone statue symbolic of Jeju), canola flowers, Hallasan Mountain, and stone wall paths. It will be available in a total of three different designs.
On-site promotions will also be held. Consumers who purchase the product at establishments in the Jeju area will receive limited-edition goods such as Jeju-exclusive glasses and the 'Jinro Amulet Keyring.'
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A representative from HiteJinro stated, "We prepared this edition so that both tourists visiting Jeju during the peak season and local residents can enjoy the romance of Jeju together with Chamisul," adding, "We will continue to actively engage with consumers nationwide through Chamisul's unique and creative marketing."
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