"Let's Buy Before It Sells Out Again": 'Cup Bingsu' Sells 1 Million Cups in Just 2 Weeks

Mega MGC Coffee's Cup Bingsu Series

New Summer Menu Surpasses 2.2 Million Cups Sold

Watermelon Drinks, Including Honey Watermelon Juice, Reach 700,000 Cups Sold

Mega MGC Coffee announced on May 14 that its new summer menu, the Cup Bingsu series, surpassed 1 million cumulative sales within just two weeks of its launch. The cumulative sales of all nine new summer menu items, including the Cup Bingsu and seasonal menu items made with watermelon, exceeded 2.2 million cups.

The three varieties of Cup Bingsu, led by the "Patbing Gelato Parfait," recorded a cumulative 1.05 million cups sold. Notably, the "Patbing Gelato Parfait," which experienced a sell-out craze last year, surpassed 500,000 cups sold in just two weeks. The "Matcha Patbing Gelato Parfait" and "Pine Mango Coco Smoothie" have also garnered significant attention.

Mega MGC Coffee announced on the 14th that its summer new menu, the Cup Bingsu series, exceeded 1 million cumulative sales in just two weeks since its launch. Photo by Mega MGC Coffee

At the same time, three seasonal menu items featuring watermelon, the representative summer fruit—"Sweet Watermelon Juice," "Watermelon Sorbet Milky Smoothie," and "Watermelon Lychee Coco Slush"—have sold a cumulative total of 700,000 cups. The "MGC Ne Whole Sausage Kimchi Fried Rice," launched alongside the beverages, is also selling more than 7,000 servings per day on average.

A Mega MGC Coffee representative said, "These sales figures are the result of carefully analyzing customer needs, and they demonstrate that we have captured both trends and practicality with the overwhelming success of the Cup Bingsu and the unexpected hit of the Kimchi Fried Rice. We plan to continue introducing menu items that can bring enjoyment to our customers’ daily lives."

Previously, on April 30, Mega MGC Coffee launched a total of nine new summer menu items: Patbing Gelato Parfait, Matcha Gelato Patbing Parfait, Sweet Watermelon Juice, Watermelon Sorbet Milky Smoothie, Watermelon Lychee Coco Slush, Pine Mango Coco Smoothie, Grapefruit Tok Tok Smoothie, Zero Lemon Matcha Iced Tea, and MGC Ne Whole Sausage Kimchi Fried Rice.

This content was produced with the assistance of AI translation services.