Spoon Labs Launches Dedicated AX Team

Full-Scale Shift Toward Becoming an AI-Native Organization

On May 21, Spoon Labs announced the launch of its AX Team, dedicated to Artificial Intelligence Transformation (AX), marking the company’s full-scale shift toward becoming an AI-native organization.

Spoon Labs established the AX Team to systematically integrate and internalize the AI capabilities that each existing team has been developing, ensuring these skills are unified at the company-wide level.

Spoon Labs logo. Spoon Labs

The AX Team will operate along two main pillars: service and business automation, and internal productivity automation. By automating content production, operations, and marketing directly linked to the Biglu and Spoon businesses, the company aims to strengthen its business competitiveness. At the same time, the team will focus on redesigning work processes and reducing repetitive tasks for employees through domain-specific AI agents.

Looking ahead, the AX Team plans to continue its phased transition into an AI-native content company by establishing an integrated management system for distributed in-house solutions, expanding the deployment of domain-specific AI agents, and embedding AI throughout the entire content IP production pipeline.

Choi Hyukjae, CEO of Spoon Labs, stated, “We will restructure every aspect of content production, operations, and marketing within an AI-native framework to secure competitiveness in the global content market.”

This content was produced with the assistance of AI translation services.