SM Group's SM Highplus Presents Successful Cloud Migration Case at 'AWS Summit'

Modernizing Computing Systems with AWS Cloud
Presenting the Vision of Becoming a Mobility Finance Platform

SM Highplus, a manufacturing and service affiliate of SM Group, announced on the 21st that Chief Technology Officer (CTO) Kim Seongsu presented the company's achievements as a successful case of AWS cloud migration at the "Amazon Web Services Summit Seoul 2026 (AWS Summit Seoul 2026)."

The AWS Summit is the largest artificial intelligence (AI) and cloud conference in Korea. It opened on the 20th and runs for two days until the 21st. Celebrating its 12th year, the event brings together experts and professionals from industry, academia, and government ministries to share trends and innovation cases in AI and cloud technology.

Kim Seongsu, Chief Technology Officer (CTO) of SM HI PLUS, took the stage as a speaker at the 'Amazon Web Services Summit Seoul 2026' held on the 20th at COEX in Gangnam-gu, Seoul, to present the company's achievements in AWS cloud migration and its vision for advancing as a next-generation mobility finance platform. SM Group

Serving concurrently as the head of the AX Business Division, CTO Kim Seongsu took the stage as a speaker in a session hosted by NDS, SM Highplus's cloud partner.

He described the company's adoption of AWS cloud as a "journey of AI Transformation (AX)," stating, "We were able to instantly overcome the limitations of our existing infrastructure and build a rapid and stable computing system." He also shared his ambition, adding, "On this foundation, we will quickly and accurately combine and analyze diverse data to advance as a next-generation digital mobility finance platform."

In October of last year, SM Highplus migrated its computing system, previously operated on its own servers, to AWS cloud. The company is working to elevate the system into an AI- and data-driven mobility finance platform by integrating it with HIPLUS, its dedicated Hi-Pass card mobile app. Since the transition, customers have continued to give positive feedback on app and Hi-Pass card usage, payment processing, and security.

This innovation aligns with SM Group's company-wide push for AX. In March, SM Group established an "AI Research Task Force Team (TFT)" under its Group Management Support Division and designated SM Highplus as the control tower for these efforts.

CTO Kim said, "We also successfully completed an 'All-in Migration,' migrating over 100 servers and systems previously operated in our data center to AWS cloud without any service interruption. Through this process, we project that our total cost of ownership (TCO) over the next five years can be reduced by more than 23%."

To achieve its vision of becoming a mobility finance platform, SM Highplus is also accelerating service innovation. First, the company plans to build an AI Contact Center (AICC) that responds to customer inquiries 24/7, raising response rates to nearly 100% and greatly enhancing customer experience (CX). As service quality continues to improve, new business opportunities that combine AI and data are expected to emerge at a faster pace.

CTO Kim expressed confidence, stating, "Now that we've transitioned from a somewhat closed operating system to an open environment and completed modernization with a cloud-optimized system, we will maximize its utility and operate it so that it leads to new revenue models and added value as company-wide achievements."

This content was produced with the assistance of AI translation services.