Nexen Tire Unveils Brand Characters "Ssenie and the Mobi Crews"

Visualizing Four Core Tire Technologies as a Quartet of Characters

Nexen Tire unveiled its brand characters, "Ssenie and the Mobi Crews," on the 21st. The company has visualized major tire performance features as characters, making it easier for consumers to intuitively understand the technology.

Nexen Tire unveiled its brand characters "Sseni and Mobi Crews" on the 21st. Nexen Tire

The leader character, Ssenie, represents durability; Wingardi stands for high performance; Miley symbolizes mileage; and Moani represents low noise performance. Targeting young consumers who are familiar with digital environments, the company plans to release content primarily through social networking service (SNS) channels such as YouTube and Instagram.

Nexen Tire aims to expand its function-focused message into more engaging content, thereby strengthening brand communication by increasing brand awareness and consumer touchpoints.

Along with the character launch, the company is also introducing KakaoTalk emoticons. The set consists of 16 animated emoticons and will be offered on a first-come, first-served basis to customers who add the "Next Level Customer Center" tire rental service brand as a new Plus Friend on Kakao channel.

A Nexen Tire official stated, "Ssenie and the Mobi Crews are unique brand assets designed by Nexen Tire to create everyday connections with consumers in the technology-driven tire market through characters," adding, "We will continue to expand the scope of use through SNS content and character merchandise, further strengthening communication."

This content was produced with the assistance of AI translation services.