Hamyang County Steps Up Promotion of "Orugo Hamyang" for Hikers Nationwide

"If You've Come to Jirisan, Try Climbing Hamyang's Famous Peaks Too"


Encouraging Participation Among Hikers Nationwide

Hamyang County in South Gyeongsang Province has launched a promotional campaign for its mountain summit certification project, "Orugo Hamyang," at Cheonwang Peak in Jirisan, one of Korea’s most iconic mountains, to attract the attention of hikers from across the country.

According to the county on May 20, employees from the Tourism Promotion Division conducted on-site promotional activities in the Cheonwang Peak area under the slogan, "Since you’re at Jirisan, join 'Orugo Hamyang.'"

On this day, the staff directly guided hikers from all over Korea who visited Cheonwang Peak on how to install the dedicated app and explained the certification procedures, encouraging them to participate in "Orugo Hamyang."

[Photo by Hamyang County] Employees of the Hamyang County Tourism Promotion Division and hikers from across the country took a commemorative photo on the 19th while promoting the "Orugo Hamyang" campaign at Cheonwangbong Peak in Jirisan.

In particular, this promotional campaign went beyond a simple event and served as an opportunity for Hamyang County to directly inform hikers nationwide that it is a leading mountain tourism city in Korea, home to both Jirisan and Deogyusan, and a key gateway to Jirisan.

On site, there was great interest, with reactions such as, "Since I’m at Jirisan, I’d like to try climbing other famous mountains in Hamyang," and "Certification for completing the summit sounds fun," as people installed the app on the spot or inquired about how to participate.

The county expects this promotional effort to encourage visitors to Jirisan to enjoy longer stays and to revitalize tourism in conjunction with the local business community.

A county official stated, "We hope that hikers who visit Jirisan will take an interest in Hamyang’s other renowned mountains and that this will lead to more participation in 'Orugo Hamyang.' Going forward, we will continue to raise national awareness of 'Orugo Hamyang' through field-oriented promotions and various events, and we will work to revitalize the local economy through mountain tourism."

Meanwhile, "Orugo Hamyang" is a mountain tourism program that certifies completion of climbs on 15 famous peaks over 1,000 meters above sea level within Hamyang County. Anyone can participate through the dedicated app. The program has recently gained popularity among hikers across the country, with the number of participants steadily increasing.

This content was produced with the assistance of AI translation services.