Nexen Tire Participates in Guangrao Tire Expo... Accelerating Expansion in the Chinese Market

Over 800 Companies Join Global Tire Exhibition
High-Performance and Low-Noise Products Like N’FERA Unveiled
Strengthening Position in China with Qingdao Production Base
Expanding Partnerships with Automakers and Discovering New Clients

Nexen Tire announced on May 20 that it participated in the "2026 China (Guangrao) International Rubber, Tire & Auto Parts Exhibition," held from May 15 to 17 at the Guangrao International Expo Center in Shandong Province, China.

Nexen Tire Central Research Institute The Nexen University building exterior. Nexen Tire

This exhibition is one of the largest tire and auto parts events in China, with participation from over 800 companies. Nexen Tire showcased a total of eight products across four lines: N’FERA Sport, N’FERA Primus QX, ROADIAN GTX, and N’Priz CX.

In particular, in line with the trend in the Chinese market where demand for low-noise tires is rapidly increasing due to the spread of electric vehicles, Nexen Tire introduced low-noise tires with sound-absorbing materials in the N’FERA Sport, N’FERA Primus QX, and ROADIAN GTX lines. These were displayed alongside standard tires, allowing visitors to directly compare and experience the product technology.

Nexen Tire operates production bases in Changnyeong and Yangsan in Korea, as well as in the Czech Republic in Europe and Qingdao in China, establishing a global production system. With the strategic importance of the local tire market rising due to the expansion of Chinese automakers’ global exports and the growth of the electric vehicle market, Nexen Tire is strengthening its local distribution network and partnerships with automakers, centering on its Qingdao production base. The participation in this exhibition was also aimed at finding new clients and enhancing brand awareness.

In January this year, Nexen Tire began supplying original tires for Hyundai Motor's China-focused electric vehicle "Elecsio" and has steadily expanded cooperation with local brands such as Leapmotor and VGV. In addition, the company is accelerating its approach to the Chinese market by reinforcing its sales network through collaboration with local distributors such as TUHU.

A Nexen Tire representative stated, "Shandong Province, where Guangrao is located, accounts for one-third of China’s total tire production and is a key hub of the global tire industry. Moving forward, we will continue to expand partnerships with automakers and our distribution network based on our Qingdao production base, and accelerate our efforts to capture the Chinese market with high-performance products."

Meanwhile, Nexen Tire will also participate in "Tire Cologne 2026," to be held in Cologne, Germany from June 9 to 11. At this key event for the global tire industry, Nexen Tire will showcase tires equipped with radio-frequency identification (RFID) technology at the Global Data Service Organisation (GDSO) booth, and will also present its technological capabilities in tire data standardization.

This content was produced with the assistance of AI translation services.