bhc Opens Sixth Store at Singapore Changi Airport... Debuts "Bburinkle Burger"

Store Opens at “Jewel Changi,” a Hub for Tourists and Business Travelers

45 Locations Operated Across 8 Countries in Southeast Asia and North America

Dining Brand Group announced on May 20 that its chicken brand bhc has opened its sixth store at Jewel Changi, the integrated cultural complex within Singapore Changi International Airport.

The new store is located inside Jewel Changi Airport, which serves as Singapore's main gateway. As a mixed-use space combining shopping, hotels, and entertainment, the venue consistently attracts not only local consumers but also tourists and business travelers. The store also boasts excellent accessibility, as it is connected to the MRT, bus networks, and major roads.

Provided by Dining Brand Group.

The new store, spanning approximately 132 square meters, operates as a full-dining restaurant capable of accommodating both family customers and business travelers. In addition to its signature menu items—Bburinkle, Machoking, and Gold King—the store also offers a variety of Korean dishes.

Notably, for the first time among bhc’s Singapore locations, the store is introducing the “Bburinkle Burger”—a burger version of bhc’s popular Bburinkle seasoning menu—reflecting strong demand for convenient meals in the airport setting. The store will also serve exclusive set menus for travelers, consisting of chicken burgers, French fries, salad, and beverages. A promotion offering discounts to customers who present a same-day boarding pass will be available at all times.

Nam Hwayeon, Head of Overseas Business at Dining Brand Group, stated, “The Jewel Changi Airport location is situated in a symbolic space that brings together customers from all over the world and will play a key role in boosting brand awareness. Going forward, we plan to expand customer touchpoints in the global market through strategic site selection and differentiated menu offerings.”

bhc currently operates 45 stores in 8 countries, spanning Southeast Asian nations such as Singapore, Thailand, and Malaysia, as well as the United States and Canada.

This content was produced with the assistance of AI translation services.