POSCO Launches Child Safety Campaign on Missing Children's Day

Launching the "Steel Buddy" Campaign with the Northern Gyeonggi Provincial Police Agency
Distribution of Anti-Lost Child Whistle Necklaces Made from Steel Materials

POSCO announced on May 20 that, in commemoration of the 20th anniversary of Missing Children's Day, it will launch the "Steel Buddy" campaign together with the Northern Gyeonggi Provincial Police Agency to strengthen the social safety net for preventing child disappearances.

A child wearing the 'Horuru' whistle necklace for preventing lost children, made by POSCO. POSCO

The Steel Buddy campaign was designed to help prevent social safety issues such as child disappearances and abductions by leveraging the robust image of POSCO steel, the physical properties of iron, and sound.

As part of the campaign, POSCO will hold an offline event at the Paju Lotte Premium Outlet for three days starting from May 23. At the venue, activities will include child-targeted education for disappearance prevention, quiz events, the creation of anti-lost child necklaces using POSCO steel, an engraving service for guardian contact information, and a pre-registration booth for children's fingerprints operated by the Northern Gyeonggi Provincial Police Agency.

In particular, POSCO has produced and will distribute the "Horuru" whistle necklace to help prevent children from getting lost. Unlike conventional anti-lost child necklaces that only display the guardian's contact information, "Horuru" is designed so that children can independently blow the whistle in an emergency to call for help from those nearby.

Additionally, POSCO has created a safety storybook featuring its character "Poseokho" as the protagonist to help children naturally learn safety rules for crisis situations. Developed with advice from the Northern Gyeonggi Provincial Police Agency and Save the Children, this storybook will be used as educational material at the event and later distributed online nationwide through police agencies and childcare institutions.

Beginning with this event, POSCO will sequentially expand the campaign—including the distribution of "Horuru" necklaces, safety storybook education, and pre-registration of fingerprints—in collaboration with Save the Children and local police stations in the regions surrounding its main business sites such as Pohang, Gwangyang, and Songdo from June to September.

A POSCO representative stated, "We hope the strength of POSCO steel will serve as a solid fence protecting our children," and added, "Going forward, based on the beneficial value of steel, we will continue to contribute to creating a society where future generations can grow safely."

This content was produced with the assistance of AI translation services.