[Click eStock] "Hyundai Motor Poised to Lead in Physical AI... Target Price Raised from 660,000 to 950,000 Won"

Hyundai Motor Securities has significantly raised its target price for Hyundai Motor Company from 6.6 million won to 9.5 million won, stating that the company's achievements in physical artificial intelligence (AI) are becoming visibly apparent.

According to Hyundai Motor Securities on May 20, the latest target price increase is attributed to the tangible results in physical AI, such as the materialization of its robotics business and the advancement of autonomous driving technology, as well as expected strategic synergies from collaborations with companies like Google and NVIDIA. The newly suggested target price of 950,000 won represents an approximately 57% potential upside compared to the previous day's closing price of 604,000 won.

Jang Moonsoo, a researcher at Hyundai Motor Securities and author of the report "Hyundai Motor: From Leading Company to Pioneer," commented, "Hyundai Motor Group has demonstrated its ability to generate cash flow through a solid sales strategy, which has been validated among legacy OEMs." He added, "Hyundai Motor Group is among the few legacy OEMs capable of responding to Chinese OEMs' vertical integration, hyper-localization, and transition into technology companies."

He further noted, "The more convincingly Hyundai Motor Company pursues its physical AI strategy—a core competency of mobility companies—in a timely, visible, and efficient manner, the more likely its stock will be valued at a premium, shifting from a leading company to a pioneering one."

In particular, he explained that as physical AI becomes more tangible and strategies become more visible—driven by both domestic and international policy benefits surrounding robotics and autonomous driving, as well as the strategic clarity shown by Korean companies—the stock premium is expected to expand. Jang assessed, "The expansion of mass-market EVs (electric vehicles), the rollout of PBVs (purpose-built vehicles), and the strengthening of the HEV (hybrid electric vehicle) lineup are also positive factors," but pointed out, "The added value from businesses such as robotics, SDVs (software-defined vehicles), and autonomous driving has not yet been fully reflected."

He also added, "Stock premium drivers are expected to continue, including the decision on a production site and the establishment of a supply chain for the mass production of the Atlas in the United States by 2028, as well as the concretization of new investment in Saemangeum, Korea."

This content was produced with the assistance of AI translation services.