Gwangju Shinsegae "Musinsa Standard" Shows Clear Customer Attraction Effect in Honam Region

First MDs Enter the Honam Region

Bustling Every Weekend... Achieving Twice the Expected Results

The entry of 'Musinsa Standard'—which opened last month at Gwangju Shinsegae Co., Ltd. as the first store in the Honam region—has had a remarkable effect. The store has clearly driven increased foot traffic since its launch. In particular, Gwangju Shinsegae has further solidified its position as a leading one-stop shopping destination in the Honam area by continuously attracting merchandise assortments (MDs) that were previously unavailable in the region.

Since the opening of Musinsa Standard on the 16th of last month, there has been a continuous flow of customers from 'Place Spot' (the new building) to the main building's F&B stores.

Musinsa Standard has achieved more than twice its expected sales since opening, marking its entry as a significant success.

According to Gwangju Shinsegae's analysis of Place Spot’s total sales for the month following the Musinsa Standard opening, sales increased by 28.5% compared to last year, and the number of customers also rose by 34%, demonstrating a strong customer attraction effect.

The Gwangju Shinsegae Musinsa Standard store, the first to open in the Honam region, is bustling with customers.
[Photo by Gwangju Shinsegae]

A breakdown by region shows that within Gwangju, customers from Nam-gu and Seo-gu accounted for a large proportion, and there was also a steady influx of customers from the greater Honam area, including Naju, Mokpo, Suncheon, Yeosu, Gunsan, and Jeonju. Total sales from customers across the Honam metropolitan area increased by 19%.

In particular, sales in the North Jeolla Province area grew by over 14%, indicating that the store is meeting the shopping needs of not only customers from Gwangju and South Jeolla but also those from North Jeolla.

An analysis of the total sales at Place Spot, excluding Musinsa Standard, showed a year-on-year increase of 10.4%, meaning that surrounding tenant stores are also benefiting from a spillover effect.

As customers visiting Musinsa Standard continued on to the main building, sales at F&B stores increased by 22%. Notably, in April after the opening, customers in their 20s made up 42% and those in their 30s accounted for 10% of the total, with sales from customers in their 20s and 30s showing a particularly sharp increase.

Lee Donghoon, CEO of Gwangju Shinsegae, said, "Musinsa Standard achieved 100% more than the expected sales, allowing us to gain insight into the needs of customers in the Honam region. Gwangju Shinsegae will continue to strive to deliver new shopping experiences by attracting differentiated merchandise assortments in the future."

This content was produced with the assistance of AI translation services.