Amorepacific Presents K-Beauty Growth Strategies at US WWD Summit

Seunghwan Kim: "K-beauty, the New Standard in the Global Skincare Market"

Proposes Four Key Tasks for Sustainable Growth: Brand Differentiation, AI-Powered Personalization, and More

Amorepacific attended the '2026 WWD Beauty CEO Summit,' held from May 11 to 13 in Palm Beach, Florida, as a leading representative of K-beauty, where it introduced the competitiveness and growth strategies of the Korean beauty industry.

The 'Beauty CEO Summit' hosted by WWD marks its 28th anniversary this year and is an event where major executives from the global beauty and retail industries discuss industry trends and future strategies. This year's summit was attended by representatives from global companies such as L'Oréal, Estée Lauder, Unilever, Sephora, and Amazon.

Seungwhan Kim, CEO of Amorepacific, is giving a presentation at the '2026 WWD Beauty CEO Summit' held from the 11th to the 13th in Palm Beach, Florida, USA. Amorepacific

Seunghwan Kim, CEO of Amorepacific, stated, "K-beauty has established itself as a major trend in the global skincare market," adding, "High consumer standards, product innovation, and an open manufacturing infrastructure have become the foundation for industry growth."

He then identified key tasks for sustainable growth, including: ▲brand differentiation ▲category expansion ▲R&D-based scientific innovation ▲expansion of AI and digital-based personalized services.

Amorepacific explained that it is expanding its global business based on a portfolio of brands such as Sulwhasoo, Laneige, Aestura, and COSRX, while also strengthening 'holistic longevity' research and AI-based skin analysis and personalized services.

Amorepacific stated that, through this presentation, it introduced K-beauty not simply as a trend, but as an industry model that has grown based on an ecosystem and technological innovation.

This content was produced with the assistance of AI translation services.